

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

Feb 21, 2023 • 8min
Finding the Right Fit: Identifying and Serving the Right Members
Are you getting the right fit or wrong fit people into your programs? The better you understand these 2 types, the more likely you are to want to track two different retention rates inside of your program. Shana is talking more about that in this episode. Key Takeaways:Intro (00:00)The Two Types Of People (01:16)How To End Up With The Wrong People In Your Program (02:03)How do you identify if they're the wrong fit or right fit? (04:59)Episode wrap-up (06:54)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feb 14, 2023 • 10min
Navigating Negative Comments In Your Online Community
Should you allow negative comments about your online program or business inside of your community? Shana will explain why she thinks you should allow those negative comments and the risk you take when you don't. She will also share some reasons that you wouldn't want to allow them. Either way, it's important that you make a decision. Key Takeaways:Intro (00:00)What is a negative comment? (01:37)Complaints or criticisms about the business or the program (02:06)Allowing negative comments in a few different situations (03:28)Cultivating a very positive culture within your community (06:01)Episode wrap-up (07:28)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Feb 7, 2023 • 9min
Reviving your Email List: 7 Steps to Re-engage Subscribers
In this episode, Shana shares a personal story about a costly mistake that cost her a whole lot of money, connection, and had her apologizing to a whole lot of people, maybe even you. You'll hear about the lessons she learned and how she turned her experience into a positive outcome. So buckle up and get ready to learn from Shana's journey of apologizing, reconnecting, and ultimately, thriving.Key Takeaways:Intro (00:00)Ways to re-engage your list faster (02:28)Segment the list (03:24)Tell the truth (03:53)Remind them how they know you (04:22)Provide Value (04:56)Set expectations for the future (05:37)Repeat the Process (06:04)Episode wrap-up (06:51)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 31, 2023 • 1h 21min
AI, Deep Tech, and The Empathy Economy's Impact on Business & Society with Dr. Jacqui Taylor
Today's episode is a little bit astray away from the usual. A lot of this may feel like it's going over your head, but I want you to lean in and listen to every word that is shared.I have a guest, Dr. Jacqui Taylor, and you may be familiar with the world of AI and artificial intelligence and how it's starting to change the way that we run our businesses online. Dr. Jacqui is an expert in this space. She's been working in this space for over 20 years, and not only that, she has been looking at it through the lens of human connection and what she calls the Empathy Economy. We're having an important conversation to ask questions about technology changes, artificial intelligence and what it means for us, our careers, us as humans, for healthcare and the education system, and what it means for our jobs.You are going to leave with more questions than you have answers, but that's okay because this is a conversation that is just getting started.Key Takeaways:Intro (00:00)AI Tools You Need To Know About (03:30)What is Deep Technology (10:01)The Empathy Economy (18:53)Deep Tech & The Future Of Healthcare (26:17)Changing Workforce (32:26)A Hint of Climate Change's Impact on DeepTech (43:28)The Changing World of Children's Development and the Future of Education (55:25)How To Get Involved With Purpose And For Good (1:09:47)Episode wrap-up (1:20:17)Additional Resources:Dr. Jacqui’s website: https://jacqui.onlineDr. Jacqui’s LinkedIn account: https://www.linkedin.com/in/dr-jacqui-taylor/Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

4 snips
Jan 24, 2023 • 37min
Connected at a Distance: Building Strong Communities in an Online World with Sam Ovens
In this episode, Shana wanted to bring you a portion of a conversation she had with Sam Ovens, the founder of Skool. In this conversation, he talks about how he's building Skool as a community first platform and what he thinks the future of community looks like inside of the online space.Key Takeaways:Intro (00:00)What are the problems with community? (09:47)The Progress Wheel™ (14:02)Challenging part when you have a community on Facebook (18:14)Best way to overcome the fear (26:07)Best way to move forward (33:17)Episode wrap-up (35:12)Additional Resources:Sam’s website: https://www.samovens.comSam’s business: https://www.skool.comSam’s Youtube Channel: @samovenstvLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 17, 2023 • 12min
An Apology I Wasn't Expecting: Proactive Customer Service Strategies
Shana had a customer service experience the other day that absolutely blew her mind. So much so that she is devoting this entire episode to reading the email and breaking it down for you. I guarantee you are not doing this in your business, but after this episode, you are going to want to do itKey Takeaways:Intro (00:00)An Unexpected Email (01:40)Where do you have an opportunity to proactively remedy a poor customer experience? (06:36)What to do when you see something that attracts your attention? (08:11)Episode wrap-up (10:24)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 10, 2023 • 18min
Authenticity vs Transparency: Why Being Real is the Key to Building Trust Online
In this episode, Shana has a very honest conversation about the difference between transparency and authenticity. She will discuss something she is noticing in the online space that is becoming an epidemic and wants your help to stop it.Key Takeaways:Intro (00:00)The Difference Between Transparency and Authenticity (01:04)What Does Authenticity Mean? (02:08)What Does Transparency Mean? (04:07)Pendulums of Life (06:24)Shana’s Personal Belief (10:41)Episode wrap-up (17:29)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

7 snips
Jan 3, 2023 • 1h 3min
Get More Referrals by Turning Customers into Affiliates with Matt McWilliams
Do you want to uplevel or start an affiliate program? If so, Matt McWilliams is the guy to help you. He is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He’s worked with some of the top companies and entrepreneurs on the planet. He’s here to help you on your quest to turn your passion and message into a profitable and growing business. He’s the host of The Affiliate Guy Podcast, your source for affiliate marketing news, tips, and strategies to take your online business to the next level.Key Takeaways:Intro (00:00)The favorite community Matt has been part of (02:09)Establish and expand an affiliate program inside of your community (07:01)How one referral can make a huge impact on your launch (16:53)How Matt built this type of business (39:42)How Matt named his podcast, The Affiliate Guy (50:54)Matt's advice on how to Turn Your Passions Into Profits (53:01)Leadership commitment (57:55)Episode wrap-up (59:20)Additional Resources:Matt’s podcast: The Affiliate Guy PodcastWhere to find affiliates, go to Matt’s website: https://www.mattmcwilliams.com/first100Matt’s book, Turn Your Passions Into Profits: https://passionsintoprofitsbook.com/shanaTwitter: @MattMcWilliams2 https://twitter.com/MattMcWilliams2FB page Link: https://www.facebook.com/MATTMCWILLIAMSCONSULTINGLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 27, 2022 • 10min
Two Types of Member Outreach
When people see Shana's member journey map, they often wonder how on earth she came up with so many touchpoints and opportunities to reach out to members. Well, she is going to explain exactly how she does that in this episode.Key Takeaways:Intro (00:00)What is a member journey map? (00:23)What are the two types of member outreach tactics? (01:03)What is a time-based tactic? (01:21)What is a trigger-based outreach? (03:02)Episode wrap-up (08:35)Additional ResourcesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 20, 2022 • 15min
Uncovering Hidden Objections and Limiting Beliefs
Do you wanna get more conversions and better results from your community? If so, you need to know this one approach that is going to help you take your community management from good to outstanding. Shana details what it is and how to practice it in this episode. Key Takeaways:Intro (00:00)How community managers can engage at every level (01:09)Breaking down the layers of community management (04:05)Walking through some examples (06:55)Episode wrap-up (13:23)Additional ResourcesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!