

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

May 30, 2023 • 23min
What to Do When Stuff Hits the Fan in Your Community
Are you running an online community or considering starting one, but worried about how to handle conflict? We've got you covered! Join us for this episode as we tackle the burning question: What to do when things get heated in your community. Get ready for some expert tips and practical advice to help you navigate any tricky situation.Key Takeaways:Intro (00:00)Four steps Shana recommends when stuff hits the fan in your community and conflict arises (01:29)Shana's take on why removing a member can be a positive change (14:05)Episode wrap-up (21:14)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 23, 2023 • 51min
Why you MUST Know Your Avatar if you Want to Grow with Ginger Dean
As a business owner, you may have heard about the importance of identifying your ideal customer, but have you really taken the time to understand their innermost thoughts and desires? Today's guest, Ginger Dean, will share invaluable insights on why defining your avatar is crucial for your business success. Ginger has built a membership with thousands of members and credits her success to this critical step in her business journey. Tune in to learn how Ginger's strategies can help you connect with your target audience and take your business to new heights. Don't miss out on this episode filled with actionable advice and real-life success stories.Key Takeaways:Intro (00:00)What Ginger is doing and how her background in psychotherapy sets her apart from most other relationship memberships (02:33)Ginger’s favorite community (06:46)As Ginger ventured into entrepreneurship, what techniques did she utilize? (10:22)How much effort did you put into clearly identifying your avatar? (16:12)Discover the beauty of creating safety through connection (32:33)Episode wrap-up (49:01)Additional Resources:Ginger’s website: https://learn.lovingmeafterwe.com/Ginger’s Instagram account: https://www.instagram.com/lovingmeafterwe/?hl=enLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

7 snips
May 16, 2023 • 25min
Gamification: The Missing Piece of Your Business
How do you gamify your online program to motivate people to take action? In this episode, Shana is sharing the secret to triggers and rewards that'll keep your audience engaged. It's time to level up your gamification plan and create an unforgettable experience that'll have your members eager for more!Key Takeaways:Intro (00:00)The Purpose of Gamification (01:38)Four Trigger Categories (02:19)When people reach milestones or take certain actions, what rewards are they going to receive (09:39)Episode wrap-up (23:25)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 9, 2023 • 17min
The Community Vibe Killer You're Completely Unaware Of
Shana stresses the importance of a strong culture as one of the four pillars in the Community Cultivated Framework™. You can imagine Shana’s surprise when she came across a study that showed her how culture can actually be a curse and a hindrance to growing your business. But in today's episode, Shana talks about why having a strong culture can actually be a bad thing. Key Takeaways:Intro (00:00)Let's talk about culture (00:57)An interesting study Shana found was done on Reddit communities (02:09)Discover the 3 essential factors for foundational knowledge (04:36)Episode wrap-up (14:39)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 2, 2023 • 34min
Ops Management: The Game-Changer for Streamlining Your Business with Natalie Gingrich
Listen up online business owners! If you're struggling with the operational side of your business, join our conversation with Natalie Gingrich where we discuss how to maximize operations, especially when starting small and growing big. Natalie is the founder of The Ops Authority, and has 15 years of corporate operations experience with Fortune 150 companies. She's a natural at creating systems and processes and mentoring women in operations and administration. You don’t want to miss all she has to share! Key Takeaways:Intro (00:00)Natalie’s favorite community (01:57)Natalie's operations role and what they do within a company (05:57)What is the ideal time for a business owner to consider hiring an operations manager? (10:50)When is it time to hand this piece to someone other than the community manager? (15:48)As a business owner, what can you expect when bringing in a full-time or fractional person? (19:42)Episode wrap-up (30:22)Additional Resources:Natalie’s website: www.theopsauthority.comLearn more about the Director of Operations Certification program: https://theopsauthority.com/get-certified/The Ops Insiders Facebook Group: https://www.facebook.com/groups/opsinsidersLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Apr 25, 2023 • 19min
The Ultimate Blueprint to Scaling Live Calls
Shana is diving into new territory on this podcast by answering a question submitted by someone in her community. If you want to know how to scale your live calls and what to do when you feel like they're getting too big this episode is for you. Shana explains how to keep the level of connection that you currently have no matter the size of your call, and gives you ways to ensure that connection remains strong and meaningful.Key Takeaways:Intro (00:00)How do you create more connections on the live calls? (02:31)Different reasons to have live calls (04:53)How to reset expectations and set stronger boundaries without changing the format (08:20)Episode wrap-up (15:35)Additional Resources:You can submit your questions via: www.shanalynn.com/ and click the CONNECT button at the top right portion or email support@communitycultivated.com .Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams. Be sure to follow the podcast, so you never miss an episode!

Apr 18, 2023 • 14min
Essential Qualities for Community Manager Hires
Community management is an important part of any business, and it's critical to have someone who can help you build, engage, and grow your community. But what are the qualities that make a great community manager? Shana is asked this question all the time, so she's answering it for you here today.Key Takeaways:Intro (00:00)Simple guide to explain what qualities you should look for in a community manager and what the role of a community manager is (01:30)Four things Shana thinks you should look for when hiring a community manager (02:18)Episode wrap-up (13:17)Additional Resources:Shana’s Community Manager Best Practices Free Guide: https://www.shanalynn.com/bestpracticesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams. Be sure to follow the podcast, so you never miss an episode!

17 snips
Apr 11, 2023 • 52min
How to Have Raving Fans and Lead a Meaningful Community with Lauren Golden
Every now and then Shana comes across somebody whose business embodies the community strategies that she teaches. One of those people is Lauren Golden, founder of the Free Mama Movement. In this interview she shares how she turned that community into a million dollar movement and how you can do the same.Key Takeaways:Intro (00:00)Lauren’s favorite community (03:41)How did Lauren go from helping this person she wanted to help to creating an entire movement based on this vision? (07:28)Lauren's definition of being a free mama (08:43)In what ways does Lauren weave that identity and that movement into the webinar? (21:58)Lauren recommends the following things if you want a community (23:28)What Lauren follows as a framework (28:28)Episode wrap-up (48:30)Additional Resources:Lauren’s website: https://thefreemama.comGo Check out Free Mama Live April 20-22, 2023: Live.Laurengolden.com Lauren's Social Media: Free Mama Facebook GroupThe Free Mama Movement Facebook Group Youtube Channel Instagram Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Apr 4, 2023 • 13min
The Key to Unlocking Member Progress
Shana talks all the time about how engagement isn't the goal. Progress is, but she hasn't really shared with you how to help your people make progress. Not just make it once, but continue making progress over and over and over again. She has a framework, The Progress Wheel™, that she teaches inside of her Cultivate training program. She shares it with you in this episode because she knows how important it is for you to understand how to get your people into momentum.Key Takeaways:Intro (00:00)What is the Progress Wheel? (02:21)Five sections of the Progress Wheel (04:27)How do you highlight progress? (07:59)How are we giving them permission to shine a spotlight on their own progress? (11:27)Episode wrap-up (12:13)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Mar 28, 2023 • 18min
Video Messaging | 3 Proven Ways to Boost Sales and Retention
In this episode, Shana shares all the details on how to elevate your program with video messaging. She's breaking down the process, so you can effortlessly integrate it into your program and start seeing results. Plus, she's sharing five of her go-to scripts that will help you overcome any nerves and get started with video messaging like a pro. Video messaging is a game-changer that you won't want to miss out on. So grab your favorite mug, sit back, and get ready to take notes.Key Takeaways:Intro (00:00)Shana’s experience when she first started using video messaging (02:49)Video messaging is proved to be effective by numerous statistics (03:54)How do you use video messaging to activate people within your program? (05:13)Two recommended platforms for Video Marketing (11:20)Episode wrap-up (14:43)Additional Resources:To get started with video messaging, grab the free guide at shanalynn.com/videoVideo messaging platforms mentioned: Bonjoro and VideoAskLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!


