Community Creators with Shana Lynn

There are two types of thinking necessary in becoming a successful community manager. However, most business owners only look for one type of thinking until their business grows and they realize something is missing. In this episode, Shana talks about the two types of thinking you need to have an amazing community manager inside of your business.Key Takeaways:Intro (00:00)Qualities of a Community Manager (00:42)What is Operational Thinking? (01:10)What is Strategic Thinking? (02:52)Two Kinds of Cooks (06:05)Episode Wrap-up (08:57)Additional ResourcesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In this episode, Shana is going to answer a question she gets asked all the time. Do I have to have a community in my course or membership? Her answer may surprise you.Key Takeaways:-Intro (00:00)-Community does not equal to Facebook Group (01:03)-Make sure your community has a purpose (02:35)-Do you need a community for your program? (05:02)-Episode wrap-up (05:50)Additional Resources:Learn how to work with Shana: www.shanalynn.com Connect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In today's episode, Laura Meyer will break down how you can leverage the most valuable asset you have in your business-your relationships! She will be talking about how to create a win-win even if you are just getting started in the relationship game.Key Takeaways- The favorite community Laura has been part of (02:34)- Entering relationships with true purity of intention (11:50)- Why most people give up on relationship marketing and networking (14:53)- Creating your win-win (16:02)- Stepping back to trusting people after a bad business relationship (21:55)- Shana’s advice on how to overcome the feeling of not belonging in a room (33:29)- The direct path to income is the easier path (37:55)- Investing in business relationships through genuine connections (44:36) Additional Resources: - Grab Laura’s book and a free relationship marketing toolkit here: https://createyourwinwin.com/- Laura’s Podcast: https://yournextlevelleap.com/- Laura’s Instagram: @lauraemeyer------ - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Word of mouth is easily one of the most effective marketing strategies for business owners, but how exactly can you implement it? In today’s episode, Shana explains what is holding you back from getting more referrals and how you maximize word-of-mouth marketing.Key Takeaways Intro (00:00)What is holding you back from getting more referrals (01:15)How to ask for referrals (04:09)How to get more referrals into your programs (04:09)Episode wrap-up (07:57)Additional Resources - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect- Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

If you own an online program, you know how exhausting and taxing launches can be for you and your team. In this episode, Shana gives four specific ways you can support your team during a launch.Key Takeaways- Fast Communication (01:30)- Empowering your team members (03:59)- Thoughtful decision-making (07:28)- Personal support (11:32) Additional Resources: - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Do you desire to create a community that is truly collaborative? Where you don't feel like the only expert in the room and the entire community's success rests on your shoulders. In this episode, Dan Miller will share his expertise on how to run a collaborative community successfully.Key Takeaways- The best community Dan has been part of (03:11)- The power of a community to an entrepreneur (05:37)- 48 Days To The Work You Love Book and Ecosystem (08:26)- 48 Days Eagles Community (20:01)- Helping people thrive in their businesses (36:29)- How to make your community be more collaborative (40:44)Additional Resources: - 48 Ways to Build Community Connection Resources: https://www.48days.com/useful-resources/#- 48 Days To The Work (And Life) You Love Book: https://store.48days.com/product/48-days-ttwyl-20th-anniv-amazon-link/- 48 Days Podcast: https://www.48days.com/listen/---- - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

This week’s episode covers how escalation applies to conflict resolution. If you are a business owner or a community manager who doesn't quite know when a community problem should be handled by the community manager or escalated to the business owner, this episode is for you.Key Takeaways- Expectation, preparation, escalation (01:16)- The problems to take to a business owner (03:12)- The ONLY time to rush escalation (04:08)- Don’t make it personal (05:10) Additional Resources: - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

In recurring revenue businesses, there is one number you absolutely need to be tracking. In this episode, Shana reveals that metric and how to track it.Key Takeaways- The one metric you must track in your business (00:54)- What retention rate means (01:44)- A simple formula for tracking retention (02:50)- Why tracking retention is so important (07:04)  Additional Resources: - Discover your retention rate and the lifetime value of your members using this simple calculator. Access it here: www.memberltv.com- Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Episode SummaryCaitlin Mitchell from EB Academics shares how she created a strong culture and clear identity that has led to a 97% retention rate for her membership program. She is breaking down her strategy into 3 keys for creating a sticky member experience. And the final tip at the end of the episode you won't want to miss!!Key Takeaways- Caitlin’s favorite community that isn’t her own (02:42)- What’s unique about EB Academics (05:31)- The typical culture for teachers in the online space (09:24)- Living your culture with your team (16:34)- Retention and membership rates for EB Academics (17:52)- Achieving 97-98% retention rates (23:22)- Key tactics to create a strong culture in your community (25:44)- How to hire a Community Manager (32:27)- Customer service is your brand. It’s how you show up (36:00) Additional Resources: - Caitlin’s Website: https://ebacademics.com/- Teaching Middle School ELA Podcast: https://ebacademics.com/category/podcast- Teaching Middle School ELA YouTube: https://www.youtube.com/channel/UCWezgZ_BNFaF-IURmTTN_dA ----- Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Want to know how Shana took a client's retention from 89% to 92%? She will detail the easy 4-step process she used in this episode.Key Takeaways- How long do people stay in your program? (00:50)- Retention determines lifetime value (01:03)- The best marketing is a great testimonial (03:01)- Targeted reactivation campaign (04:03)- 4 steps to reactivate inactive members (06:56)- Give them a compelling reason to come back (08:39)- ABO – Always Be Onboarding (11:20)Additional Resources: - Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com- Bonjoro: https://www.bonjoro.com/?ref=shanabresnahan- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!