

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

5 snips
Jul 26, 2022 • 13min
3 Ways to Leverage Member Success Calls In Your Program
This 15-minute strategy could be your invitation to fewer refunds and higher retention. I'm going to tell you what it is and 3 ways you can leverage it in your online program.Key TakeawaysWhat is a member success call? (01:07)How to use these calls in your program (03:57)Onboarding is a great time to welcome new members with a call (04:03)Reactivate your members with a call (05:08)Call them before they cancel (07:05)The huge return on investment on member success calls (10:03)Additional Resources: - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jul 19, 2022 • 51min
The 3 Types of Instagram Reels to Grow Your Audience, Email List, and Sales
Instagram expert Tracy Harris breaks down the three best types of reels you need to be doing to grow your Instagram community, email list, and get more customers.She also shares some of her best tips from growing her own community, Mums With Hustle.Key Takeaways- Mums with Hustle group (08:32)- How culture impacts your community and your business (18:45)- How an Instagram reel is the fastest way to build a community (20:25)- Upcoming features update for Instagram reels (22:13)- The 3 different types of reels to grow your community (23:10)- Organic Instagram strategy (29:06)- How to make your first reel (41:42)Additional Resources: - Get Instagram Reels Quick-Start Guide: https://tracyharris.co/reels/- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jul 12, 2022 • 12min
Stop Hiding Your Cancellation Process
Stop hiding your cancellation button. This strategy some business owners use to help their business is actually hurting it in the long run.I'm sharing 3 reasons you need to change your mindset around your cancellation process and leverage it to your advantage.Key Takeaways- Refining your cancellation process (01:01)- Hiding your cancellation process doesn't help with retention (01:46)- The new California law (02:23)- Information is power (03:15)- Cancellations are good resell opportunities (04:20)- Customer experience is your brand (06:30)- Make your cancellations memorable in a good way (11:12)Additional Resources: - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

6 snips
Jul 5, 2022 • 12min
4 Community Building Lessons from Target
There's a lot we can learn from traditional brands and businesses about how to build communities online. I've recently been observing how Target cultivated its community.Now I'm sharing 4 lessons you can apply to your online business that I learned from watching Target.Key Takeaways- Create exclusivity (01:56)- Build culture by sharing your values (04:04)- Curate conversations (06:36)- Elevate your community (08:59)Additional Resources: - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 28, 2022 • 32min
Online Networking Events That Get Your Community Showing Up
If you're an online course or membership owner, you're always looking for ways to create more connection among your members. One of the best ways to do that is with online networking events that bring your community together to brainstorm and connect with each other.But how do you structure an event that's effective and fun?Suzi Dafnis breaks down the framework she's been using to run successful networking events for her members that keep her members coming back month and month.Key TakeawaysHow to create connection and progress in your community (09:12)People come for the content but stay for the community (14:06)Proprietary framework for facilitating online discussions (14:30)Creating accountability in your community (18:08)Keep the structure of your networking event simple (22:45)Additional Resources: - Her Business Podcast: https://herbusiness.com/podcasts/- Get on the waitlist for Her Business Network: http://herbusinessnetwork.com/- Her Business Free Facebook Group: https://www.facebook.com/HerBusiness/------ Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 21, 2022 • 14min
Creating Connection in Your Online Community With the 5 Love Languages
Gary Chapman's book The 5 Love Languages isn't just for showing you how to have a better marriage.In this episode, I'll share why you need to know these love languages and how to leverage them to create stronger connections in your community.Key Takeaways- Words of Affirmation (02:25)- Quality Time (05:02)- Acts of Service (07:30)- Receiving Gifts (09:03)- Physical Touch (11:28)Additional Resources: - Free Guide to Creating a Stickier Community Using the 5 Love Languages: https://connect.communitycultivated.com/love- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jun 14, 2022 • 12min
Why Engagement Isn't the Goal
Most community creators and leaders are focused on creating more engagement in the group. The majority of their energy is focused on that goal. But engagement isn't the goal. Progress is.Key Takeaways:Why your goal shouldn't be to create more engagement (00:51)Engagement isn't always positive (02:25)Engagement doesn't mean progress (03:54)Engagement can be a distraction (07:27)How to make progress your goal (09:54) Additional Resources: - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaks -----Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast so you never miss an episode!

11 snips
Jun 7, 2022 • 24min
How to Build an Online Community Without a Private Group w/ Sarah Williams
Do you want to have an online community for your business, but you don't want to manage a private group?In today's episode, Sarah Williams shares how she has created a community with her audience and buyers without having a private group.Key Takeaways:- Sarah's favorite community (03:35)- How to create a community outside of a private group (07:30)- Creating a special VIP experience for your subscribers (11:22)- Using texts and email to drive engagement (18:34) Additional Resources: Free webinar on how to lay out 6 months of subscriptions in 60 minutes. If you can visualize this for your business, you are ready to take the first step. 6in60workshop.comSarah's Instagram: @howtostartasubbox ---- - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams. Be sure to follow the podcast so you never miss an episode!

May 31, 2022 • 14min
When to Shut Down a Free Facebook Group
Should you revive, realign, or shut down a free Facebook group? Ask yourself these 5 questions to see if it is worth your time and energy to continue on or is it time to shut it down.Key Takeaways: - Is the purpose of the group in alignment with our current purpose (02:28)- Is there a big culture gap (04:12)- Are the people in the community ideal for your future offers (06:27)- Is there a clear distinction between your free and paid community (08:21)- Is there a positive ROI from the group (10:30) Additional Resources: - Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

May 24, 2022 • 10min
3 Reasons Why Community Managers Are Essential to Your Online Business
The most important role in your business is a community manager because they represent your company, build relationships with your community, and have a direct impact on your retention and your profits. If you haven’t been thinking about the role of a community manager like this, listen to this episode to learn the 3 big reasons it is important and its weight inside your programs!Key Takeaways:- What is the work of a community manager (00:00)- The most important role inside your company (01:16)- The 3 Rs of a community manager (02:05)- Maintain those valuable customer relationships (03:35)- Community manager has a direct impact on your retention rates (05:22)Additional Resources:- (Free Download) 77+ Ideas for Building a Stronger Community: https://bit.ly/connection_ideas- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaks Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast so you never miss an episode!