Community Creators with Shana Lynn

Shana Lynn Bresnahan
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Jan 10, 2023 • 18min

Authenticity vs Transparency: Why Being Real is the Key to Building Trust Online

In this episode, Shana has a very honest conversation about the difference between transparency and authenticity. She will discuss something she is noticing in the online space that is becoming an epidemic and wants your help to stop it.Key Takeaways:Intro (00:00)The Difference Between Transparency and Authenticity (01:04)What Does Authenticity Mean? (02:08)What Does Transparency Mean? (04:07)Pendulums of Life (06:24)Shana’s Personal Belief (10:41)Episode wrap-up (17:29)Additional Resources:Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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7 snips
Jan 3, 2023 • 1h 3min

Get More Referrals by Turning Customers into Affiliates with Matt McWilliams

Do you want to uplevel or start an affiliate program? If so, Matt McWilliams is the guy to help you. He is living proof that one can pursue one’s passion in life, and do so while making a profit as well. He’s worked with some of the top companies and entrepreneurs on the planet. He’s here to help you on your quest to turn your passion and message into a profitable and growing business. He’s the host of The Affiliate Guy Podcast, your source for affiliate marketing news, tips, and strategies to take your online business to the next level.Key Takeaways:Intro (00:00)The favorite community Matt has been part of (02:09)Establish and expand an affiliate program inside of your community (07:01)How one referral can make a huge impact on your launch (16:53)How Matt built this type of business (39:42)How Matt named his podcast, The Affiliate Guy (50:54)Matt's advice on how to Turn Your Passions Into Profits (53:01)Leadership commitment (57:55)Episode wrap-up (59:20)Additional Resources:Matt’s podcast: The Affiliate Guy PodcastWhere to find affiliates, go to Matt’s website: https://www.mattmcwilliams.com/first100Matt’s book, Turn Your Passions Into Profits: https://passionsintoprofitsbook.com/shanaTwitter: @MattMcWilliams2 https://twitter.com/MattMcWilliams2FB page Link: https://www.facebook.com/MATTMCWILLIAMSCONSULTINGLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Dec 27, 2022 • 10min

Two Types of Member Outreach

When people see Shana's member journey map, they often wonder how on earth she came up with so many touchpoints and opportunities to reach out to members. Well, she is going to explain exactly how she does that in this episode.Key Takeaways:Intro (00:00)What is a member journey map? (00:23)What are the two types of member outreach tactics? (01:03)What is a time-based tactic? (01:21)What is a trigger-based outreach? (03:02)Episode wrap-up (08:35)Additional ResourcesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Dec 20, 2022 • 15min

Uncovering Hidden Objections and Limiting Beliefs

Do you wanna get more conversions and better results from your community? If so, you need to know this one approach that is going to help you take your community management from good to outstanding. Shana details what it is and how to practice it in this episode. Key Takeaways:Intro (00:00)How community managers can engage at every level (01:09)Breaking down the layers of community management (04:05)Walking through some examples (06:55)Episode wrap-up (13:23)Additional ResourcesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Dec 13, 2022 • 34min

Create a Highly Engaged Community That Converts with Sebastian Mencía

Have you ever wished you had a highly engaged and active community? If so, listen to this episode where my friend, Sebastian Mencía, details a recent Facebook challenge with 100,000 participants and over 90% of them active. He has cracked the code on creating a highly engaged community that converts. Key Takeaways:Intro (00:00)The favorite community Sebastian has been part of (02:45)Business caters to the spanish speaking community (04:49)Knowledge of an avatar (07:09)Different ways to serve the community (07:49)Challenges with this type of business (11:58)Structure of the challenges and how the community aspect comes into play (14:12)Supporting and getting people to participate in the challenge (19:18)How to manage a huge number of group members (25:59) Sebastian’s advice on how to leverage the community platform as a part of their launch (28:45)Episode Wrap-up (28:57)Additional Resources:Sebastian’s website: https://sebastianmencia.com Sebastian’s Instagram: @sebastianmencia  Jesse’s business Instagram: @misletraslindas    Learn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Dec 6, 2022 • 10min

Operational VS Strategic Thinking Why You Need Both

There are two types of thinking necessary in becoming a successful community manager. However, most business owners only look for one type of thinking until their business grows and they realize something is missing. In this episode, Shana talks about the two types of thinking you need to have an amazing community manager inside of your business.Key Takeaways:Intro (00:00)Qualities of a Community Manager (00:42)What is Operational Thinking? (01:10)What is Strategic Thinking? (02:52)Two Kinds of Cooks (06:05)Episode Wrap-up (08:57)Additional ResourcesLearn how to work with Shana: www.shanalynn.com Learn more about Shana’s Community Training Program: www.communitycultivated.comConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Nov 29, 2022 • 7min

Do I Have to Have a Community for my Course or Membership?

In this episode, Shana is going to answer a question she gets asked all the time. Do I have to have a community in my course or membership? Her answer may surprise you.Key Takeaways:-Intro (00:00)-Community does not equal to Facebook Group (01:03)-Make sure your community has a purpose (02:35)-Do you need a community for your program? (05:02)-Episode wrap-up (05:50)Additional Resources:Learn how to work with Shana: www.shanalynn.com Connect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Nov 22, 2022 • 48min

How To Create a Win-Win Business Relationship w/ Laura Meyer

In today's episode, Laura Meyer will break down how you can leverage the most valuable asset you have in your business-your relationships! She will be talking about how to create a win-win even if you are just getting started in the relationship game.Key Takeaways- The favorite community Laura has been part of (02:34)- Entering relationships with true purity of intention (11:50)- Why most people give up on relationship marketing and networking (14:53)- Creating your win-win (16:02)- Stepping back to trusting people after a bad business relationship (21:55)- Shana’s advice on how to overcome the feeling of not belonging in a room (33:29)- The direct path to income is the easier path (37:55)- Investing in business relationships through genuine connections (44:36) Additional Resources: - Grab Laura’s book and a free relationship marketing toolkit here: https://createyourwinwin.com/- Laura’s Podcast: https://yournextlevelleap.com/- Laura’s Instagram: @lauraemeyer------ - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Nov 15, 2022 • 8min

The Most Profitable Marketing Strategy

Word of mouth is easily one of the most effective marketing strategies for business owners, but how exactly can you implement it? In today’s episode, Shana explains what is holding you back from getting more referrals and how you maximize word-of-mouth marketing.Key Takeaways Intro (00:00)What is holding you back from getting more referrals (01:15)How to ask for referrals (04:09)How to get more referrals into your programs (04:09)Episode wrap-up (07:57)Additional Resources - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect- Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!
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Nov 8, 2022 • 18min

Four Ways to Support your Team During a Launch

If you own an online program, you know how exhausting and taxing launches can be for you and your team. In this episode, Shana gives four specific ways you can support your team during a launch.Key Takeaways- Fast Communication (01:30)- Empowering your team members (03:59)- Thoughtful decision-making (07:28)- Personal support (11:32) Additional Resources: - Join the waitlist for my course: https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

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