Why Gamification Fails and What Membership Owners Should Do Instead

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.shanalynn.com/podcast/gamification-the-missing-piece-of-your-business - Ep 65: Gamification: The Missing Piece of Your Business

https://www.shanalynn.com/podcast/the-key-to-unlocking-member-progress - Ep 59: The Progress Wheel™| Keeping Up the Momentum  

Watch on YouTube :https://www.youtube.com/@communitycultivated

Have you ever introduced gamification to your membership program, only to find it didn’t deliver the lasting results you hoped for or worse, saw engagement drop off after the initial excitement? The truth is, while gamification can create a short-term boost in participation, if it’s not aligned with what truly motivates your members, it might end up doing more harm than good. 

In this episode, Shana will unpack the reasons why gamification often falls short in driving long-term engagement and retaining memberships. More importantly, she’ll share actionable strategies to help you tap into your members' deeper motivations, ensuring they stay engaged and keep coming back. 

Let’s explore how gamification could be holding your membership back—and how to turn things around for lasting success.

Key Takeaways:

Intro (00:00)

What is Gamification according to Shana? (00:46)

 The reason why gamification doesn't work (01:03)

How can we help our members make progress if gamification doesn't motivate them? (04:34)

Episode wrap-up (07:36)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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