

Community Creators with Shana Lynn
Shana Lynn Bresnahan
Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space.You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com
Episodes
Mentioned books

Jan 21, 2025 • 13min
Fastest Way to Reduce Churn
retainguide.com Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube: https://www.youtube.com/@communitycultivatedAs a membership owner, you understand that customer churn is one of the biggest obstacles standing in the way of scaling your business. Every month, losing valuable members can set you back and prevent your membership from reaching its full potential. But what if you could start turning things around right now? In this session, Shana is going to share the fastest and most effective strategies to reduce churn and start retaining your members long-term. If you're ready to see real, sustainable growth, this is the key to unlocking that next level.Key Takeaways:Intro (00:00)Why Does Churn Matters? (00:28)Member Journey Map from Shana’s perspective (02:20)How do you improve your onboarding? (06:07)Three key beliefs we want members to adopt when joining our membership (06:53)Three places will you communicate your onboarding and help build these beliefs (09:22)Episode wrap-up (13:08)Additional Resources:The Membership Retention Roadmap: https://www.retainguide.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 14, 2025 • 4min
The Secret to a Successful Team Member Onboarding with Savannah Bananas Co-Founder, Emily Cole [Highlight]
Full Episode: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananasShana loved her interview with Emily Cole, co-founder of the Savannah Bananas, because of their incredible team culture and brand experience. Emily shared valuable insights on onboarding new team members, emphasizing the importance of maintaining a strong team culture. She wants to highlight this in a brief episode, encouraging listeners to consider how they can apply these principles to their own businesses and communities.Key Takeaways:Intro (00:00)Onboarding process into the Banana family (00:55)Episode wrap-up (04:14)Additional Resources:Emily’s websites:The Savannah Bananas: https://thesavannahbananas.com/Bananas Foster: https://bananasfoster.org/Banana Land at Sea: https://www.bananalandatsea.com/Emily’s Social Media Accounts:Instagram: Emily’s Instagram Account: https://www.instagram.com/EmCole3/The Savannah Bananas - https://www.instagram.com/thesavbananas/Bananas Foster - https://www.instagram.com/Bananasfosterinc/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Jan 7, 2025 • 16min
Understanding the Growth Path of a Member
Many membership owners make a critical mistake: treating all members the same. Shana dives into the concept of a member growth path, explaining why understanding where members are in their journey is crucial for creating a thriving, long-term community.Key Takeaways:Intro (00:00)According to Shana, what is the growth path of a member? (00:38)Steps in the growth path of a member (02:30)Different ways that you can measure the growth path (10:14)Episode wrap-up (16:24)Additional Resources:Ep 17: Why Engagement Isn’t The Goal: https://www.shanalynn.com/podcast/why-engagement-isnt-the-goalStreamlined Story System: https://www.streamlinedstorysystem.com/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 31, 2024 • 47min
Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine
Shana's passion for creating thriving communities is evident in her podcast interviews. In this episode, she shares personal insights on balancing entrepreneurship with a fulfilling life. Join her conversation with Amy Wine as they discuss healthy boundaries, time management, and the lessons learned from over a decade of entrepreneurship. Discover how to create a thriving business while maintaining a thriving life.Key Takeaways:Intro (00:00)Why did Shana choose to specialize and move into community space? (01:37)What are the key elements that make a community effective and help retain customers over time? (06:13)What are the most common misconceptions that people have about building communities for customer retentions? (11:48)What is one of the hardest lessons that Shana had to learn in running her business? (13:26)Is there an aha moment Shana had working that fundamentally changed the way you approach community building? (20:56)Episode wrap-up (44:59)Additional Resources:Amy’s website: https://amywine.com/Amy’s Social Media Accounts:Facebook: https://www.facebook.com/amywinecoInstagram: https://www.instagram.com/amywineco/Pinterest: https://www.pinterest.com/amywineco/YouTube: https://amywine.com/youtubeX (formerly Twitter): https://www.twitter.com/amywinecoLearn how to work with Shana: https://www.shanalynn.com/Community Creators by Shana Lynn: https://www.shanalynn.com/podcastFREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 24, 2024 • 9min
Online Communities and AI: What Does the Future Hold? [Highlight]
With AI being a hot topic and sparking fear in the community space, Shana wants to share a reassuring perspective. In this clip from a previous episode, she discusses what the future holds for AI and community, offering a positive outlook that is both refreshing and hopeful. Tune in to gain insights and alleviate concerns about the impact of AI on community dynamics.Check out the full episode: The Secret to Building Thriving Online Communities with Shana Lynn- The Secret to Building Thriving Online CommunitiesKey Takeaways:Intro (00:00)How creators might leverage AI for a community according to Shana? (00:23)Episode wrap-up (07:04)Additional Resources:The Secret to Building Thriving Online Communities with Shana Lynn - The Creators Adventure: The Secret to Building Thriving Online Communities [with Shana Lynn]- The Creator's Adventure #108Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 17, 2024 • 16min
Do This Before You Add New Deliverables to Your Program
Thinking about adding new deliverables to your program? Before you dive in, Shana wants you to tune into this episode. She will discuss how to ensure you're adding the right deliverables to your program to maximize effectiveness and avoid unnecessary complexity. Listen in and get ready to implement these key insights!Key Takeaways:Intro (00:00)What problems are we solving for? (02:53)After pinpointing the problem, what specific aspects of it should we explore further? (04:16)Questions that we need to ask before we create more overwhelm for our members (07:25)Shana’s quick tip and hack when thinking about adding new deliverables to your program (12:11)Episode wrap-up (14:44)Additional Resources:Ep 145: How to Wrangle Your Big Ideas to Reduce Distraction and Overwhelm: https://www.shanalynn.com/podcast/how-to-wrangle-your-big-ideas-to-reduce-distraction-and-overwhelmEp 74: The Common Mistake That’s Costing you Time and Money: https://www.shanalynn.com/podcast/solve-the-right-problemLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 10, 2024 • 31min
How to Hire a Rockstar Community Manager with Paula Maidens
Are you considering hiring a community manager? Shana shares her insights on how to find a rockstar and provide the support they need to succeed. In this podcast interview with Paula Maidens, an expert in hiring and leadership, you'll learn valuable tips for building a thriving online community.Key Takeaways:Intro (00:00)Based on Shana’s experience, is it really possible for someone else to manage your community? (03:11)Best practice as a community manager (07:01)When hiring a community manager, what should you look for? (09:32)If you're trying to screen someone, what should you look for and how can you stay calm knowing they're doing the right thing? (14:18)What is a voice guide according to Shana? (21:52)Is there anything else the leader should not do to empower the community manager to succeed? (23:29)What other advice does Shana have for those looking to hire and train community managers? (27:50)Episode wrap-up (29:11)Additional Resources:Paula’s website: https://www.paulamaidens.com/Paula’s social media accounts:Instagram: https://www.instagram.com/paulamaidensconsulting/LinkedIn: https://www.linkedin.com/in/paulamaidens/Listen & subscribe to the Big Dreams Great Teams™ podcast: https://podcasts.apple.com/au/podcast/big-dreams-great-teams/id1592202886 Grab My Top Interview Questions https://paulamaidens.com/top-interview-questions/Know WHO to hire by learning your Leadership Style. Take the Leadership Quiz! https://paulamaidens.com/quiz/5 ways to supercharge your team to get your timeback and live the life of your dream: https://paulamaidens.com/supercharge/The “must have” guide for interviewing like a PRO so you always make epic hiring decisions: https://paulamaidens.com/top-interview-questions/Learn how to work with Shana: https://www.shanalynn.com/FREE Guide for Community Manager Best Practices: https://shanalynn.com/bestpracticesFREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubBecome An In-Demand Community Manager: https://www.shanalynn.com/ocmLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Dec 3, 2024 • 8min
Unlock Your Authentic Identity: How Tracy Harris Broke Free of Perfectionism and Inferiority Complex [Highlight]
Mindset issues often hold business owners back, rooted in deep-seated childhood identity issues. In this highlight, Shana and her friend Tracy Harris discuss these challenges. Tracy shares her journey of overcoming perfectionism and an inferiority complex to unlock her authentic identity. She explains how she addressed these issues to show up fully in her business. This enlightening and actionable conversation encourages listeners to reflect, journal, and do the inner work to overcome their mindset barriers.Check out the full episode: https://www.shanalynn.com/podcast/unlock-your-full-potential-in-life-and-business-with-tracy-harrisKey Takeaways:Intro (00:00)How businesses have suffered from a lack of authenticity according to Tracy (01:57)Episode wrap-up (06:44)Additional Resources:Tracy’s website: https://tracyharris.co/Unlock your future self with Tracy’s FREE Guided Visualization: https://tracyharris.co/futureselfMums With Hustle Podcast:https://podcasts.apple.com/au/podcast/mums-with-hustle-podcast/id1044168565Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

Nov 26, 2024 • 19min
How to Wrangle Your Big Ideas to Reduce Distraction and Overwhelm
Are you the idea generator, constantly sharing new concepts with your team? Or maybe you’re the one trying to keep up with someone who’s always introducing fresh ideas, making you pivot frequently? If so, this episode is for you.Tune in and discover strategies to thrive in an environment where new ideas are always at play.Key Takeaways:Intro (00:00)How do you know if you are a visionary according to Shana? (00:30)How can you manage the flood of new ideas without derailing your team's progress? (02:35)How can you effectively manage constant new ideas without wasting time and ensure they work to your advantage? (09:57)Episode wrap-up (17:55)Additional Resources:Ep 55: Project Prioritization Made Easy: How to Use the Action Priority Matrix: https://www.shanalynn.com/podcast/project-prioritization-made-easy-how-to-use-the-action-priority-matrixLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

13 snips
Nov 19, 2024 • 47min
Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson
Are you considering leveraging Pinterest for your marketing but need help determining where to begin or if it's the right fit for you? In this episode, Shana dives into organic and paid Pinterest marketing strategies with her guest expert, Meagan Williamson. Together, they explore the best practices, tips, and insights to help you effectively use Pinterest to grow your audience and achieve your marketing goals. Whether you're a Pinterest novice or looking to enhance your existing strategy, this episode is packed with valuable information to get you started and succeed on this powerful platform.Key Takeaways:Intro (00:00)Meagan’s favorite community (02:31)What role did Meagan's involvement with that community play in her becoming an entrepreneur? (05:58)How did Meagan end up in the world of becoming a Pinterest expert? (07:49)In which niche or product has Meagan found this unicorn to work? (13:08)What's Meagan's most effective way to leverage Pinterest to get more leads into the funnel? (16:48)Meagan’s insights about the SEO aspect and how that means we need to be thinking about Pinterest differently than other platforms? (20:43)Image versus video on Pinterest (29:11)Meagan's recommendations for video or image sharing on Pinterest? (32:06)In Meagan's opinion, should people do organic first, then do ads? How does that work? (34:44)Episode wrap-up (46:17)Additional Resources:Ep 117: Create a Community of Buyers with Low Ticket Offers with Justin DeMers and Sarah Temte: https://www.shanalynn.com/podcast/create-a-community-of-buyers-with-low-ticket-offers-with-justin-demers-and-sarah-temteMeagan’s website: https://meaganwilliamson.com/Social Media Accounts:Facebook: https://www.facebook.com/pinterestconsultantThreads: https://www.threads.net/@meaganawilliamsonInstagram: https://www.instagram.com/meaganawilliamson/Pinterest: https://www.pinterest.com/rowhousenest/Learn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!