Community Creators with Shana Lynn

Shana Lynn Bresnahan
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Jun 3, 2025 • 5min

Million Dollar Personal Branding Strategies

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 93 - Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-ticknerBuilding a strong personal brand is essential for business success, and few understand this better than Lauren Tickner. As a past guest on Shana’s podcast, Lauren shared how she became a millionaire by 23 through the power of personal branding. Even as she expands into more corporate ventures, she continues to see its value. In this highlight, Lauren discusses the importance of a personal brand, along with her strategies for batching content and leveraging her team to maintain and grow her presence.Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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May 27, 2025 • 7min

The Membership Growth Ceiling- Why Your Membership Has Stalled (And What to Do About It)

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIs your membership growing, or are you just replacing lost members every month?Many membership owners feel stuck at the same member count and revenue, no matter how much effort they put into marketing and content. If you’ve ever had a big launch, only to see your numbers drop back down a few months later, you’ve likely hit a membership growth ceiling.But here’s the thing—this isn’t just a theory. It’s a mathematical calculation. Based on your current members, new member acquisition, and churn rate, you can determine exactly where your membership will stall.In this episode, you’ll learn:What the membership growth ceiling is and how to calculate itThe key signs that you’ve already hit your ceilingWhy acquisition alone won’t fix growth issues (and can even make things worse)How retention—not just marketing—determines whether your membership scales or stays stuckThe real revenue impact of reducing churn and how it compounds over timeWant to see the numbers in action? I’ll be sharing my screen and running real calculations to show you exactly how this works, so if you’re listening on the podcast, I highly recommend watching the video version on YouTube for the best experience.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube :https://www.youtube.com/@communitycultivated
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4 snips
May 20, 2025 • 9min

How to Create a Success Path in Your Membership with Stu McLaren

Stu McLaren, a membership expert known for his strategies in retention and engagement, shares insights on creating a success path for memberships. He emphasizes the importance of structured frameworks that guide members in tracking their growth. Using relatable examples from martial arts and swimming, Stu discusses how clear stages and actionable milestones can motivate members. His game-changing strategies promise to enhance engagement, ensuring that both new and established communities thrive with a sense of progression.
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4 snips
May 13, 2025 • 7min

Why You Need a Success Path in Your Membership with Stu McLaren [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEpisode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclarenIf you're thinking about starting a membership or have recently launched one, this episode is a must-listen. Shana dives deep into the importance of having a clear path to help your members progress, a key pillar in her Community Cultivated Framework. With years of experience as the Director of Community for Stu McLaren, the founder of The Membership Experience, Shana understands what it takes to build a thriving membership. In this episode, Stu shares insights on the Success Path—a proven strategy not only for increasing retention but also for attracting new members through effective marketing. Whether you're in the early stages or looking to refine your membership strategy, this conversation will help you lay the foundation for long-term success.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comRegister now for Stu's membership training. It only happens one time a year! Listen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube :https://www.youtube.com/@communitycultivated
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May 6, 2025 • 7min

How to Keep from Losing Yourself in Work and Family with Dayna Abraham [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abrahamAs a full-time business owner, mom of five, and grandmother to one, Shana knows how easy it is to feel lost in the daily demands of family and work. Recently, she had a transformative conversation with her friend Dayna Abraham, a parenting expert, about the struggles of maintaining your own identity amid life’s chaos. Dayna shared a powerful perspective: the idea that balance is a myth and offered an alternative way to think about living a fulfilling and authentic life.Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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Apr 29, 2025 • 13min

The Simple Secret to Stopping Churn That Most Membership Owners Miss

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersAre you constantly wondering why members cancel or why engagement drops off in your membership? Most membership owners try to fix these issues without actually asking their members what they need.The secret to reducing churn and increasing retention isn’t just creating more content—it’s building feedback loops into your member journey.In this episode, I’m breaking down:The biggest mistake membership owners make when trying to fix engagementWhy listening to your members is the key to retentionThe five questions you need to ask before collecting feedbackThe three types of feedback loops every membership needsThe risks of not gathering feedback (and how it leads to wasted time, lost revenue, and unnecessary changes)What NOT to do when collecting member feedbackIf you want to stop guessing and start making data-driven decisions that keep members longer, this episode is for you.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube :https://www.youtube.com/@communitycultivated
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Apr 22, 2025 • 5min

Pacing Launches and Scaling Memberships with Ali Kay [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay: https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kayA big launch can be thrilling, especially when it leads to massive success—just ask Shana’s client, Ali Kay, who has had some incredible launches for her membership recently. But how do you pace yourself through those launches as you scale, ensuring you don’t burn out in the process? In this episode, Ali shares an exclusive look at her launch calendar and reveals the strategies she uses to maintain balance for herself and her team, even as her membership grows rapidly. If you're scaling and want to avoid overwhelm, this episode is packed with invaluable insights!Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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Apr 15, 2025 • 8min

How Systems Create Space for WOW Moments in Your Membership

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersFeeling overwhelmed by day-to-day tasks and struggling to find time for those special "wow" moments that truly delight your members? You're not alone. These memorable experiences don't just magically appear; they're the result of well-defined systems. In this episode, Shana will guide you on how to systemize your membership business. By streamlining your processes, you'll free up valuable time and mental space to focus on creating those meaningful and unforgettable experiences that keep your members coming back for more.Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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Apr 8, 2025 • 5min

Why Neglecting What Really Matters is so Dangerous [Highlight]

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 150 - Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine: https://www.shanalynn.com/podcast/wisdom-from-a-decade-of-being-mom-entrepreneur-and-community-strategistIn this special highlight episode, Shana joins her friend Amy Wine on the podcast to dive into the powerful life lessons she's learned over her 10+ years as a work-from-home entrepreneur. Reflecting on the early days of her business, Shana opens up about the challenges of working long hours and putting everything into her career at the expense of her personal life. She shares a pivotal lesson about the importance of rebuilding connections and why the mindset of "it's just for a season" isn't always enough. Tune in for some valuable insights that could reshape the way you approach work and life balance.Additional Resources:https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWatch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaks
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6 snips
Apr 1, 2025 • 7min

The Psychology of Retention: Why Progress Matters in Your Membership

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Membershttps://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer.Watch on YouTube :https://www.youtube.com/@communitycultivatedAre your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, they lose motivation and quit, impacting your retention, revenue, and growth.That’s why Shana developed the psychology-backed Progress Wheel framework. It’s designed to keep your members motivated, help them make steady progress, and ensure they stay engaged for the long haul—all while driving better retention and results.In this guide, Shana will reveal why progress, not just engagement, is the key to membership success and break down the psychology behind every step of the Progress Wheel.Key Takeaways:Intro (00:00)What is a Progress Wheel according to Shana? (01:45)Five key steps in the Progress Wheel (01:56)Episode wrap-up (06:44)Additional Resources:The Membership Retention Roadmap: https://www.retainguide.com/Streamlined Story System: https://www.streamlinedstorysystem.com/Watch on YouTube :https://www.youtube.com/@communitycultivatedLearn how to work with Shana: https://www.shanalynn.com/FREE 7-minute Community Training: https://connect.communitycultivated.com/trainingFREE Community Creators Hub: https://connect.communitycultivated.com/hubLearn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

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