The Most Important Number Every Membership Owner Should Know

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

https://www.memberltv.com/ - Free LTV (Lifetime Value) and Retention/Churn Calculator 

Watch on YouTube :https://www.youtube.com/@communitycultivated

Have you ever poured money into marketing, only to wonder if it’s worth it? Or noticed your membership growing while your bank account tells a different story? 

Shana is here to introduce the LTV to CAC ratio—the key number every membership owner needs to know. Today, she’ll explain what it is, why it matters, and how to calculate it with simple examples.

Key Takeaways:

Intro (00:00)

A membership owner often struggles with two key issues (01:08)

What is CAC and LTV and how is it calculated? (02:19)

Episode wrap-up (10:02)

Intro (00:00)

A membership owner often struggles with two critical concerns (01:08)

What is the LTV to CAC ratio and how is it calculated? (02:19)

How do you define a good ratio? (06:43)

Episode wrap-up (11:30)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Get Instant Access to the Membership Retention & Lifetime Value Calculator: https://www.memberltv.com/

Watch on YouTube :https://www.youtube.com/@communitycultivated

Ep 157 - Why Industry Benchmarks Don’t Matter for Your Membership?: https://www.shanalynn.com/podcast/why-industry-benchmarks-dont-matter-for-your-membership-and-what-to-do-instead

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

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