Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust! 1:21 — Passive Acquisition vs. Active Acquisition 2:30 — What Active Client Acquisition Looks Like 5:05 — Outbound Marketing + Social Media Platforms 6:19 — What Passive Client Acquisition Looks Like 6:34 — Lead Magnets + Freebies 9:22 — Funnels Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and really assess which of these three areas you are struggling with. Figure out the problem that you can solve, what you can offer, and know that it all comes back to figuring out who has a leaky faucet. 00:42 — The Nitty Gritty of Sales 01:09 — The Difference Between Converting a Client vs. Acquiring a Client 02:56 — Identifying the Problem 03:46 — Ego and Rejection 6:25 — Finding Clients who Have a Leaky Faucet 11:25 — Sales Challenge  Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Listen to the end for a mic drop.

One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is market research. Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your services in a way that will make them listen to you. So... how do you start? I'm glad you asked! In this episode, I'm presenting you the 5 steps I would take today if I wanted to start collecting market research for my business. 00:42 — Why Market Research is Vital 03:02 — Turning the Ocean into a Pond 06:24 — Step #1 09:52 — Step #2 13:12 — Step #3 15:57 — Step #4 17:54 — Step #5 Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

If you've been needing a mindset reset, this is the episode for you. Being an entrepreneur isn't just about the logistical aspects of owning a business — it's also about taking care of ourselves as CEOs. At the end of the day, our businesses directly reflect how we feel about ourselves. We need to take care of our mental health and be mindful of how we approach our clients, our team, and ourselves. In the age of perfectionism, hustle culture, and rejection, it can be easy to let our mindset fall to the wayside. Don't let it. 00:58 — Mindset 02:11 — Perfection + Rejection 05:25 — Do Not Live at Your Valleys or Peaks 07:15 — You Are What You Repeatedly Do 10:51 — Figuring Out The New Resources: Team AP Consulting Services New Resource Shop! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

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There are SO many projects that my team and I have been creating for you coming soon. From our brand new resource shop to the masterclasses we are hosting, we have so much information ready for you to consume so that you can take your business to the next level. One of the key elements of that can be creating a course that you can easily sell to your customers. But, if you've been questioning the current state of digital education, I'm here to dispel the myths and give it to you straight. 00:43 — Projects in the Pipeline 01:08 — Masterclass on Creating Courses 02:59 — Are Courses Dead? 04:44 — Tip #1: Templates 05:48 — Tip #2: Modules 07:58 — Tip #3: Pricing Resources: Team AP Consulting Services New Resource Shop! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Be a human to a human.

The Shop is back with all new services and we've got tons of new podcast episodes coming. In the midst of all of our growth, Team AP Consulting has become the business that I always dreamed of having. There's validation in seeing all of my hard work pay off, even with the ups and downs of entrepreneurship. I know that many of you have asked me for advice on building your dream business, and I want to share the biggest pieces of advice that I feel were absolutely essential to getting me where I am today. 00:42 — The Current State of My Business 02:04 — What Success Looks Like to Me 03:43 — Batching Content + Social Media Tips 08:12 — Free is Key 12:12 — Acting Like The Business You Want to Become Resources: Team AP Consulting Services New Resource Shop! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Who doesn't want to make an extra $10k this year?! This episode gives you my secrets (based on your archetype!) so you can earn some big bucks. This information is typically reserved for my 1:1 calls (priced at $500!) and it's all yours, for free. Make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business plus get all the goodies just for you in today's episode! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!