Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

To the Powerhouse and Achiever archetype, this is the episode for you. (For Go-Getters and Enthusiasts, this will still be helpful but just further down the line) At this point, you know what you and your business are all about. You know what you need to do, you have a team, you have your clients. You've got your pricing down, you've got your systems in place, and yet... you're still feeling burnout creeping around the corner. If you want to prevent burnout from stopping your momentum, the key is to integrate that burnout into your plan rather than pretending it won't happen. Today I walk you through what I did to keep Team AP Consulting going while honoring the fact that I needed to rest. 00:42 — How to Sustain Your Business 02:10 — Burnout 03:01 — Time Off + "Weekend" Time 06:13 — Creating My Ideal Calendar + Weekly Schedule 11:07 — Build a Machine 12:42 — Use Your Team 14:07 — Listen, Then Decide Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers MPEM: Multi Passionate Expansion Method  The Roundtable Me Time: The World's First Morning Routine Kit  _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

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There's a lot of mixed messaging on discovery calls. Should you have them? Should you be the one to do them? Are they even valuable to your business? To me, the answer is YES. I get content from discovery calls. I put a face to the name by personally interacting with potential clients. I even get feedback on what is or isn't working with my business strategy by seeing how a potentially new client is understanding my services. Nailing a discovery call can really be the difference between a successful business and a business that's just doing fine. So, if you want to know how I do discovery calls, be sure to listen to the end! 00:42 — Why + How I Do Discovery Calls 06:00 — Price Walls 07:52 — Intake Forms + Opening Questions 09:10 — Assumptions 09:52 — Short Term Wins + Long Term Wins 12:39 — Keeping Calls On Track 14:00 — Sales Page 16:34 — Pricing, Payment Plans, Upsells, and Multiple Options 20:42 — Step-by-Step Discovery Call Process Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers MPEM: Multi Passionate Expansion Method  The Roundtable VIP Days _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Client loyalty is an essential part of having clients that continue to come back for your services. While we always want to expand our client base, the most expensive thing when running a business can actually be acquiring new clients. What we wanna make sure we also do is reach out to clients and customers who have already paid for our services, and make sure they want to come back for more. Retention can be the key to your success, if done ethically. Good retention can help build up that client loyalty, and can foster a relationship that keeps a client coming to your business for years to come. 00:42 — 8 Week Sales Challenge 01:03 — The Balance of Retaining Clients and Acquiring Clients 01:46 — Ethical vs. Unethical ways to Retain Clients 04:17 — What Makes Me Stay On As a Client 05:31 — How to Nurture + Care for Past Clients 07:01 — Client Loyalty Tip #1: Perks 08:17 — Client Loyalty Tip #2: Grandfather Pricing 09:47 — Client Loyalty Tip #3: Beta Services 11:12 — Client Loyalty Tip #4: Gifts 12:20 —  Client Loyalty Tip #5: Surprise + Delight 14:49 — The Big Takeaways Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers Listen to our Client Acquisition vs. Conversion episode!  Maxime Hue: Brand and Web Design for Women-led Brands  _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Try it out let me know how you like it.

This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust! 1:21 — Passive Acquisition vs. Active Acquisition 2:30 — What Active Client Acquisition Looks Like 5:05 — Outbound Marketing + Social Media Platforms 6:19 — What Passive Client Acquisition Looks Like 6:34 — Lead Magnets + Freebies 9:22 — Funnels Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and really assess which of these three areas you are struggling with. Figure out the problem that you can solve, what you can offer, and know that it all comes back to figuring out who has a leaky faucet. 00:42 — The Nitty Gritty of Sales 01:09 — The Difference Between Converting a Client vs. Acquiring a Client 02:56 — Identifying the Problem 03:46 — Ego and Rejection 6:25 — Finding Clients who Have a Leaky Faucet 11:25 — Sales Challenge  Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Listen to the end for a mic drop.

One part of sales is connecting with clients and locking them into a sale. After all, we have to first find those interested parties and then convert them into paying clients to help improve our profits. However, one of most neglected parts of sales is market research. Good market research can completely change the game — allowing you to effectively pitch yourself to the people who need your services in a way that will make them listen to you. So... how do you start? I'm glad you asked! In this episode, I'm presenting you the 5 steps I would take today if I wanted to start collecting market research for my business. 00:42 — Why Market Research is Vital 03:02 — Turning the Ocean into a Pond 06:24 — Step #1 09:52 — Step #2 13:12 — Step #3 15:57 — Step #4 17:54 — Step #5 Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

If you've been needing a mindset reset, this is the episode for you. Being an entrepreneur isn't just about the logistical aspects of owning a business — it's also about taking care of ourselves as CEOs. At the end of the day, our businesses directly reflect how we feel about ourselves. We need to take care of our mental health and be mindful of how we approach our clients, our team, and ourselves. In the age of perfectionism, hustle culture, and rejection, it can be easy to let our mindset fall to the wayside. Don't let it. 00:58 — Mindset 02:11 — Perfection + Rejection 05:25 — Do Not Live at Your Valleys or Peaks 07:15 — You Are What You Repeatedly Do 10:51 — Figuring Out The New Resources: Team AP Consulting Services New Resource Shop! _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!