After solidifying the basics of sales and market research, we are tackling the difference between converting a client, acquiring a client, and retaining a client. This a 3-step proprietary method used by myself and Team AP to lock in a yes. If you're struggling with converting an interested party into a paying client, this 3-step method will completely change your game. Take ego out of sales and really assess which of these three areas you are struggling with. Figure out the problem that you can solve, what you can offer, and know that it all comes back to figuring out who has a leaky faucet.

00:42 — The Nitty Gritty of Sales
01:09 — The Difference Between Converting a Client vs. Acquiring a Client
02:56 — Identifying the Problem
03:46 — Ego and Rejection
6:25 — Finding Clients who Have a Leaky Faucet
11:25 — Sales Challenge

Resources:

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CLIENT ACQUISITION VS CONVERSION