Unfiltered Entrepreneur by Ashli Pollard - Business Tips for Digital Service Based Founders and Agencies

Tune in and let me know what you think

Running a business requires a bunch of different programs and strategies to stay organized, plan ahead, and keep deliverables on track. How each business does this changes depending on their own individual needs. For Team AP,  we rely heavily on AirTable, lead trackers, onboarding forms, sales organization, and marketing strategies. In this episode I break down each of these areas in-depth, and give you tips on how you can start to create systems for your clients, sales, marketing, and overall team organization. 00:42 — Building Systems For Your Business Needs 06:05 —  Creating A Product + Services Database 12:35 — Client Management 20:15 — Sales Organization 26:46 — Marketing Breakdown 32:07 — How Team AP Can Help Resources: Team AP Consulting Services Team AP Resource Shop AirTable Templates The Roundtable _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Creating a business that generates 6 figures in revenue takes a lot of work. To get to that point, you have to build a life that will be sustainable in the long run. It means getting honest about your needs and boundaries, finding a team that actually helps you, building up monthly recurring revenue, finding like-minded spaces, developing a roadmap for your strategy, and more. If getting to that 6 figure milestone is your goal, this episode will tell you everything you need to know and more. 01:42 — Mindset: Imposter Syndrome, Perfectionism, and Failure 06:04 — Building Your Team 12:38 — High Margin MRR 15:21 — Peer Relationships in the Entrepreneurial Space 18:18 — Creating a Strategic Plan for Your Business 20:08 — Using Debt to Grow 21:10 — Building a Social Life Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Roundtable _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

It’s a good one

Quarterly Audits are my JAM. I love examining this info and breaking it down with my one-on-one clients. Quarterly audits give you priceless information on how your business is doing — from clients, to profits, to your team, projects, systems, and more. This is not a time to shame yourself or put yourself down if your business did not do as well as you would have liked. During audits, you actually need to give yourself grace so you can see your business through an objective lens. Even if you struggle looking at your numbers or analyzing your day-to-day business operations, my 6-step process for quarterly audits that will work for everyone. 00:42 — The Value of Quarterly Audits 01:31 — Step 1: Revenue Projections, Systems, and Goals 04:24 — Step 2: Check Your Internal Spending 06:39 — Step 3: Cost-Benefit Analysis 08:07 — Step 4: Percent to Total Breakdown 10:37 — Step 5: Your Acquisition to Conversation Rate 13:01 — Step 6: Service Margins 14:48 — How to Implement This Into Your Business Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Roundtable _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

To the Powerhouse and Achiever archetype, this is the episode for you. (For Go-Getters and Enthusiasts, this will still be helpful but just further down the line) At this point, you know what you and your business are all about. You know what you need to do, you have a team, you have your clients. You've got your pricing down, you've got your systems in place, and yet... you're still feeling burnout creeping around the corner. If you want to prevent burnout from stopping your momentum, the key is to integrate that burnout into your plan rather than pretending it won't happen. Today I walk you through what I did to keep Team AP Consulting going while honoring the fact that I needed to rest. 00:42 — How to Sustain Your Business 02:10 — Burnout 03:01 — Time Off + "Weekend" Time 06:13 — Creating My Ideal Calendar + Weekly Schedule 11:07 — Build a Machine 12:42 — Use Your Team 14:07 — Listen, Then Decide Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers MPEM: Multi Passionate Expansion Method  The Roundtable Me Time: The World's First Morning Routine Kit  _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

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There's a lot of mixed messaging on discovery calls. Should you have them? Should you be the one to do them? Are they even valuable to your business? To me, the answer is YES. I get content from discovery calls. I put a face to the name by personally interacting with potential clients. I even get feedback on what is or isn't working with my business strategy by seeing how a potentially new client is understanding my services. Nailing a discovery call can really be the difference between a successful business and a business that's just doing fine. So, if you want to know how I do discovery calls, be sure to listen to the end! 00:42 — Why + How I Do Discovery Calls 06:00 — Price Walls 07:52 — Intake Forms + Opening Questions 09:10 — Assumptions 09:52 — Short Term Wins + Long Term Wins 12:39 — Keeping Calls On Track 14:00 — Sales Page 16:34 — Pricing, Payment Plans, Upsells, and Multiple Options 20:42 — Step-by-Step Discovery Call Process Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers MPEM: Multi Passionate Expansion Method  The Roundtable VIP Days _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Client loyalty is an essential part of having clients that continue to come back for your services. While we always want to expand our client base, the most expensive thing when running a business can actually be acquiring new clients. What we wanna make sure we also do is reach out to clients and customers who have already paid for our services, and make sure they want to come back for more. Retention can be the key to your success, if done ethically. Good retention can help build up that client loyalty, and can foster a relationship that keeps a client coming to your business for years to come. 00:42 — 8 Week Sales Challenge 01:03 — The Balance of Retaining Clients and Acquiring Clients 01:46 — Ethical vs. Unethical ways to Retain Clients 04:17 — What Makes Me Stay On As a Client 05:31 — How to Nurture + Care for Past Clients 07:01 — Client Loyalty Tip #1: Perks 08:17 — Client Loyalty Tip #2: Grandfather Pricing 09:47 — Client Loyalty Tip #3: Beta Services 11:12 — Client Loyalty Tip #4: Gifts 12:20 —  Client Loyalty Tip #5: Surprise + Delight 14:49 — The Big Takeaways Resources: Team AP Consulting Services Team AP Resource Shop Join the Free 8 Week Sales Challenge! The Do-ers Listen to our Client Acquisition vs. Conversion episode!  Maxime Hue: Brand and Web Design for Women-led Brands  _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below!

Try it out let me know how you like it.