HOW TO INCREASE CLIENT LOYALTY

Client loyalty is an essential part of having clients that continue to come back for your services. While we always want to expand our client base, the most expensive thing when running a business can actually be acquiring new clients. What we wanna make sure we also do is reach out to clients and customers who have already paid for our services, and make sure they want to come back for more. Retention can be the key to your success, if done ethically. Good retention can help build up that client loyalty, and can foster a relationship that keeps a client coming to your business for years to come.

00:42 — 8 Week Sales Challenge
01:03 — The Balance of Retaining Clients and Acquiring Clients
01:46 — Ethical vs. Unethical ways to Retain Clients
04:17 — What Makes Me Stay On As a Client
05:31 — How to Nurture + Care for Past Clients
07:01 — Client Loyalty Tip #1: Perks
08:17 — Client Loyalty Tip #2: Grandfather Pricing
09:47 — Client Loyalty Tip #3: Beta Services
11:12 — Client Loyalty Tip #4: Gifts
12:20 —  Client Loyalty Tip #5: Surprise + Delight
14:49 — The Big Takeaways

Resources:

• Team AP Consulting Services
• Team AP Resource Shop
• Join the Free 8 Week Sales Challenge!
• The Do-ers
• Listen to our Client Acquisition vs. Conversion episode! 
• Maxime Hue: Brand and Web Design for Women-led Brands 

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