This is Part Two of the Client Acquisition vs. Client Conversion episode where we are diving into passive and active client acquisition. Many of you are out there trying to do it all, and it is just too much. I am here to tell you why I don't think it's right to market or sell on every single platform out there. There is immense power in focusing up and doing really well on your choice of select platforms. Spoilers: it's all about building trust!

1:21 — Passive Acquisition vs. Active Acquisition
2:30 — What Active Client Acquisition Looks Like
5:05 — Outbound Marketing + Social Media Platforms
6:19 — What Passive Client Acquisition Looks Like
6:34 — Lead Magnets + Freebies
9:22 — Funnels

Resources:

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PASSIVE VS ACTIVE CLIENT ACQUISITION