On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Jess Cook, a customer advocacy expert, Chelsea Castle, a B2B brand-building content marketer, and Ryan Baum, a content marketing specialist focused on AI, dive into 2024's key content trends. They discuss the power of authentic storytelling and customer voices in branding. Strategies to enhance brand credibility and differentiate in a crowded market are explored. The group emphasizes the significance of quality over quantity in content creation and the role of feedback in shaping marketing strategies moving forward.

In this engaging conversation, Greg Swan, Senior Content Manager at ClickUp, shares his expertise in content repurposing and distribution strategies. He candidly discusses the exhausting cycle of constant content creation and the power of transforming existing materials. Greg highlights the role of AI tools like ChatGPT and Goldcast in streamlining processes. Real-life case studies showcase practical strategies for effective channel-specific distribution, encouraging marketers to rethink their approach for maximizing content impact.

In this insightful discussion, Josh Chronister, a product marketer at AudioCodes specializing in contact center software, shares his expertise. He emphasizes leveraging YouTube for effective distribution by 2025 and highlights the potential of LinkedIn newsletters as an untapped resource. The conversation also covers strategies for maximizing content engagement, including sales enablement and incorporating audience feedback. With practical insights on creating a repeatable distribution strategy, this session is a must-listen for B2B marketers looking to enhance their outreach.

In this discussion, Sam Dunning, a B2B content strategy and SEO expert, shares insights on crafting impactful content amidst a sea of noise in marketing. He emphasizes the importance of aligning content with the buyer’s journey to drive sales and lead generation. Dunning also covers strategies for small teams to focus their efforts effectively, the use of AI for creative content ideas, and the critical need for authenticity in marketing. He highlights the value of optimizing existing content to maximize its impact and revenue potential.

Unlock the secrets of content distribution with expert insights! Explore three essential goals that supercharge your strategy. Learn how to build momentum, maintain consistency, and plan your content releases like a pro. Dive into the significance of having a structured distribution plan to captivate your audience. Discover proactive strategies to ensure your content reaches the right people while tracking performance for continuous improvement. Perfect your approach and watch your content soar!

More channels don’t guarantee success. The discussion emphasizes the importance of selecting the right platforms that resonate with your audience. It delves into the vital distinction between demand capture and creation. The experts advise against spreading resources too thin and instead advocate for mastering one channel before expanding. Understanding your audience is key for effective content distribution.

Discover practical steps to turn a single piece of content into a thriving content machine. Learn how to create a distribution document and break down long-form content into snackable pieces. Hear a success story of transforming blog views from 30 to over 10,000 through smart repurposing strategies. Explore the significance of building a content library to keep your socials buzzing. Finally, get inspired to maximize existing content rather than constantly create new material for better audience engagement.

Discover why 97% of content fails to make an impact and how to change that. Learn to create a solid distribution strategy by focusing on valuable content and consistent promotion. Align your team around key messages and strong points of view to resonate with your audience. Uncover the importance of auditing existing content to save time and efforts. Lastly, explore how understanding your audience’s challenges can elevate your marketing reach through a well-defined point of view.

Discover the Distribution First framework that guarantees a better return on your content investments. Dive into the four key phases: Foundation, Execution, Optimization, and Maximization. Learn how to strategically plan your content distribution before you even create it. If you're frustrated with underperforming content, this insightful discussion will empower you to make every piece work harder for your goals. It's a road map to transforming your content strategy and maximizing its impact!