The Ground Game Podcast

Justin Piche and Clay Hepler
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Aug 5, 2025 • 30min

Episode 45: Funding Stacks, Missed Deadlines & the Transaction Coordination.

🎙️Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché dive into the critical yet often overlooked aspect of real estate investing: transaction coordination. They share hard-earned lessons on managing multiple contracts, deadlines, and the importance of clear ownership in decision-making as they navigate the complexities of scaling their land businesses.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, discussing how summer is impacting their business. They reflect on their current deal flow, with Justin sharing insights on his recent experiences with funding and the challenges of managing cash flow.Scaling Challenges: The hosts delve into the challenges land investors face during the scaling phase, particularly the intricacies of transaction coordination. They discuss how to avoid costly mistakes due to missed deadlines and the importance of having a robust system in place as deal volume increases.The Importance of Transaction Coordination: Justin and Clay emphasize the critical role of transaction coordination in ensuring smooth operations. They share their experiences with hiring the right coordinators and the key performance indicators (KPIs) they track to maintain efficiency and accountability.KPIs and Accountability: Listeners will learn why KPIs, feedback loops, and clear ownership matter more than ever in driving business success. Clay and Justin discuss the processes they are currently rebuilding to enhance their transaction coordination efforts.Founder Burnout: The episode also touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of prioritization and self-reflection.Tech and Data Management: The episode wraps up with a discussion on the significance of tracking key performance indicators (KPIs) and leveraging technology to streamline operations. Clay and Justin encourage listeners to utilize data for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.If you're navigating the complexities of transaction coordination in your land business, this one's for you! 📌Don’t forget to rate, revLearn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Jul 31, 2025 • 40min

Episode 44: The Death Zone, Scaling from $1M to $3M Without Losing Your Mind

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché dive into what they jokingly (but seriously) call “The Death Zone”—the chaotic and critical phase of scaling a land business from $1M to $3M in annual revenue. They share hard-earned lessons on hiring, systemization, and why scaling headcount too fast can kill your profit.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, reflecting on their recent experiences, including Justin's move into his new home and the challenges of unpacking, as well as Clay's excitement over his son taking his first steps during a family reunion.Scaling Challenges: The hosts delve into the challenges land investors face during this crucial scaling phase. They discuss the complexities of owner financing in today’s market and how to avoid building your business on shaky foundations by hiring before you're ready.The Egg Analogy: Clay introduces an insightful egg analogy that explains the difference between microwave operations and Michelin-level execution, emphasizing the need for quality over speed.KPIs and Accountability: Listeners will learn why KPIs, feedback loops, and clear ownership matter more than ever in driving business success. Clay and Justin share the processes they are currently rebuilding and the reasons behind these changes.Founder Burnout: The episode also touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of prioritization and self-reflection.Tech and Data Management: The episode wraps up with a discussion on the significance of tracking key performance indicators (KPIs) and leveraging technology to streamline operations. Clay and Justin encourage listeners to utilize data for informed decision-making, sharing their experiences with various CRM systems and the importance of a cohesive tech stack.If you're stuck between momentum and mayhem in your land business, this one's for you! 📌 Don’t forget to rate, review, and subscribe if you’re scaling the right way—not just the fast way!Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Jul 23, 2025 • 53min

Episode 43: The 0 to 500K Bottleneck, Why Land Investors Stall… and How to Break Through

Hosts discuss the evolution of land investing, highlighting the challenges and strategies for transitioning from zero to $500K in revenue. They share personal anecdotes about family milestones and unpacking in new homes. Insights on managing vendors and the chaos of multiple deals showcase the importance of clear communication. The conversation emphasizes the need for well-defined KPIs, effective hiring practices, and the critical role of a CEO in ensuring sustainable growth. Listeners gain actionable tips on navigating early business challenges and driving collaboration within teams.
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Jul 15, 2025 • 45min

Episode 42: Lessons from 5280 MASTERMIND, KPI Clarity & Scaling With A-Players

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché share their insights from the recent 5280 Mastermind event in Denver, Colorado, focusing on the evolving landscape of land investing and the strategies needed to thrive in a competitive market.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, reflecting on their experiences at the mastermind event. They discuss their recent successes, including securing 14 properties under contract and the excitement of navigating larger developments.Scaling Challenges: The hosts delve into the challenges land investors face, including cash flow management and the importance of understanding financials. They emphasize the need for clear KPIs and accountability to drive business growth and avoid common pitfalls.Vendor Management: Clay and Justin discuss the complexities of managing contractors and stakeholders, sharing insights on effective vendor relationships. They highlight the importance of planning for contingencies, drawing from personal experiences at the event.Pipeline Overload: The conversation shifts to the chaos of managing multiple deals simultaneously. Clay shares his experience of locking up 30 contracts in just two weeks and the strategies he implemented to streamline operations, including the use of checklists.Founder Burnout: Listeners will gain valuable insights into recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of prioritization and self-reflection.Tech and Data Management: The episode wraps up with a discussion on the significance of tracking key performance indicators (KPIs) and leveraging technology to streamline operations. Clay and Justin encourage listeners to utilize data for informed decision-making, sharing their experiences with various CRM systems and the importance of a cohesive tech stack.Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Jul 8, 2025 • 52min

Episode 41: 7 Brutal Roadblocks to Scaling Your Land Business

Two hosts dissect the challenges of scaling a land investing business, revealing seven critical roadblocks. They share personal anecdotes about cash flow management and the need for reliable funding partners. Vendor management tips highlight the complexities of juggling contractors. The chaos of managing numerous contracts is tackled with strategies for pipeline overload. Insights on navigating title work delays emphasize efficiency. The effects of burnout and the importance of expert support are also explored, providing a comprehensive guide for entrepreneurs.
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Jul 1, 2025 • 53min

Episode 40: 5 Predictions for the Land Game in 2025 and Beyond

The hosts dive into the changing landscape of land investing, tackling strategies for 2024 and beyond. Personal anecdotes add humor, especially a quirky wedding cake tale. They emphasize the importance of innovative marketing and hiring the right team to gain a competitive edge. Legal insights shed light on recent rulings affecting investment practices. With predictions on market shifts and the need to adapt, the conversation underscores the balance between ambition and operational efficiency in this evolving industry.
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Jun 25, 2025 • 40min

Episode 39: 6 Hard Questions Every Land Investor Must Answer

Hosts Clay and Justin share entertaining travel stories while gearing up for a mastermind event. They emphasize family milestones amidst the hustle of entrepreneurship. The discussion reveals six crucial questions every land investor should confront, touching on effective marketing strategies like cold calling and key performance indicators. Insights on training and community support highlight the balance needed for profitability, while personal experiences of triumphs and failures provide valuable lessons for aspiring investors.
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Jun 17, 2025 • 51min

Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché dive into Episode 38: From Submarine Officer to Land CEO, The Justin Piché Story. Justin shares his incredible journey from serving as a submarine officer in the Navy to becoming a successful CEO in the land investing space, highlighting the lessons learned and the values that guide his business.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, discussing the chaos of summer with kids out of school and the excitement surrounding Justin's recent business milestones. They reflect on the balance between family life and the demands of entrepreneurship.Transitioning Careers: The hosts delve into Justin's unique transition from military service to real estate. He shares insights on how his experiences in the Navy shaped his leadership style and prepared him for the challenges of running a land investing business.Faith and Values: Justin discusses the role of faith in his life and how it influences his business decisions. He emphasizes the importance of integrity and ethical practices in real estate, providing a foundation for long-term success.Strategic Financial Planning: The episode highlights the significance of strategic financial planning in land investing. Clay and Justin share their approaches to managing cash flow and ensuring that profits are effectively allocated to support growth.Key Performance Indicators (KPIs): Clay and Justin address the critical KPIs that every land investor should track to ensure profitability. They discuss how focusing on the right metrics can help maintain momentum and drive business success, especially in a competitive market.Leadership and Team Empowerment: The hosts discuss the importance of strong leadership skills and empowering team members to tackle core problems. They emphasize how effective leadership can foster a collaborative environment that drives business growth.Creating Value: Justin shares his passion for creating value in real estate, explaining how thoughtful land development can lead to economic growth and community improvement. He encourages listeners to think creatively about their investments.Tune in for an inspiring conversation filled withLearn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Jun 10, 2025 • 1h 12min

Episode 37: Profit First, Freedom Second; A Wealth Plan for Land Investors

The hosts discuss the chaotic summer of juggling home renovations while managing finances. They highlight strategies for mastering profit allocation, stressing the importance of paying yourself first. Key performance indicators are examined as essential metrics for land investors. Listeners are urged to diversify income streams for financial freedom and avoid common investment mistakes by understanding their unique profiles. They reflect on how parenthood shifts values towards family security and long-term wealth strategies.
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Jun 3, 2025 • 52min

Episode 36: Landmines & KPIs, How to Stay Profitable in a Tough Land Market

Hosts share light-hearted banter and personal milestones, setting a relatable tone. They dive into the land investing landscape, highlighting common pitfalls and the art of due diligence. Key performance indicators are discussed, showcasing how tracking the right metrics can ensure profitability. Strategic thinking emerges as essential for navigating challenges, with insights on flexible funding strategies. The importance of niche selection and understanding local regulations is emphasized, preparing investors for success in a competitive market.

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