The Ground Game Podcast

Justin Piche and Clay Hepler
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Aug 28, 2025 • 36min

Episode 48: How We’re Building Cashflow Outside our Land Businesses

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piche engage in a candid conversation about building wealth beyond land flipping. They share personal updates, insights on the challenges of land investing, and the importance of strategic decision-making in the ever-evolving real estate landscape.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with light-hearted banter about their recent travels. Justin shares his excitement about visiting Seattle and reconnecting with friends, while Clay discusses his upcoming trips and the joys of balancing family life with business.Scaling Challenges: The hosts delve into the complexities of managing multiple projects in land investing. They discuss the treadmill effect of relying solely on land flipping and the need to diversify income streams to ensure long-term sustainability.Market Insights: Clayton and Justin reflect on the current market conditions, sharing their observations on sales trends and the importance of adapting to changing environments. They emphasize the need for strategic planning to maintain business growth amidst market fluctuations.The Importance of Feedback Loops: The episode highlights the critical role of feedback loops in entrepreneurship. Clay and Justin stress the necessity of constant self-evaluation and data analysis to align their actions with business goals, sharing their experiences with tracking key performance indicators (KPIs).Navigating County Regulations: Justin reveals insights from a significant development project in Texas, discussing the unexpected challenges he faced with county regulations. He emphasizes the importance of partnerships in overcoming these obstacles and navigating complex regulatory environments effectively.Data Management and Decision-Making: The episode wraps up with a discussion on the significance of data in land investing. Clay and Justin encourage listeners to leverage technology for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.If you're navigating the complexities of land investing and looking to build wealth beyond flipping, this episode is packed with valuable insights and actionable strategies! Don't forget to subscribe for more innovative topics Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Aug 21, 2025 • 45min

Episode 47: No Rainbows, No Butterflies: The Realities of Scaling a Land Business

Hosts dive into the gritty realities of scaling a land investing business. They discuss personal updates, market slowdowns, and the importance of adapting strategies for profitability. Challenges with property negotiations and regulatory hurdles are highlighted, along with insights on the significance of networking and specialized knowledge. The hosts stress the need for strategic planning, data analysis, and feedback loops to navigate the complexities of entrepreneurship. This is a candid look at the ups and downs in the world of real estate.
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Aug 12, 2025 • 44min

Episode 46: The Death Zone; Scaling from $1M to $3M Without Losing Your Mind (or Margin)

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché explore the nuances of time management and the entrepreneurial journey in real estate investing. They share personal insights on balancing responsibilities, the challenges of running a business, and the importance of prioritization.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter about how August is flying by. They reflect on their current responsibilities, with Justin sharing his experiences of juggling family life and business demands.Scaling Challenges: The hosts delve into the challenges land investors face, particularly the complexities of managing multiple responsibilities. They discuss how expanding obligations can make time feel scarce and the importance of focusing on what truly drives business growth.The Importance of Feedback Loops: Clay and Justin emphasize the critical role of feedback loops in entrepreneurship. They share their thoughts on how to assess whether their actions are leading to the desired outcomes and the need for constant self-evaluation.Navigating County Regulations: Justin reveals a significant development project in Spokane County, discussing the unexpected hurdles he faced with county regulations and financing. He highlights the importance of partnerships and adaptability in overcoming these challenges.Data Management and Decision-Making: The episode wraps up with a discussion on the significance of data in land investing. Clay and Justin encourage listeners to leverage technology and data for informed decision-making, sharing their experiences with various systems and the importance of a cohesive tech stack.If you're navigating the complexities of time management and decision-making in your land business, this one's for you! 📌Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Aug 5, 2025 • 30min

Episode 45: Funding Stacks, Missed Deadlines & the Transaction Coordination.

This episode dives into the intricacies of transaction coordination in real estate. The hosts share personal anecdotes about summer's impact on their business and stress the importance of efficient funding strategies. They explore how missed deadlines can lead to costly mistakes and highlight the need for robust systems to manage increased deal volume. The conversation covers the essential traits of effective transaction coordinators, including organization and attention to detail, alongside insights into leveraging tools for improved workflow and accountability.
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Jul 31, 2025 • 40min

Episode 44: The Death Zone, Scaling from $1M to $3M Without Losing Your Mind

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché dive into what they jokingly (but seriously) call “The Death Zone”—the chaotic and critical phase of scaling a land business from $1M to $3M in annual revenue. They share hard-earned lessons on hiring, systemization, and why scaling headcount too fast can kill your profit.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, reflecting on their recent experiences, including Justin's move into his new home and the challenges of unpacking, as well as Clay's excitement over his son taking his first steps during a family reunion.Scaling Challenges: The hosts delve into the challenges land investors face during this crucial scaling phase. They discuss the complexities of owner financing in today’s market and how to avoid building your business on shaky foundations by hiring before you're ready.The Egg Analogy: Clay introduces an insightful egg analogy that explains the difference between microwave operations and Michelin-level execution, emphasizing the need for quality over speed.KPIs and Accountability: Listeners will learn why KPIs, feedback loops, and clear ownership matter more than ever in driving business success. Clay and Justin share the processes they are currently rebuilding and the reasons behind these changes.Founder Burnout: The episode also touches on recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of prioritization and self-reflection.Tech and Data Management: The episode wraps up with a discussion on the significance of tracking key performance indicators (KPIs) and leveraging technology to streamline operations. Clay and Justin encourage listeners to utilize data for informed decision-making, sharing their experiences with various CRM systems and the importance of a cohesive tech stack.If you're stuck between momentum and mayhem in your land business, this one's for you! 📌 Don’t forget to rate, review, and subscribe if you’re scaling the right way—not just the fast way!Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Jul 23, 2025 • 53min

Episode 43: The 0 to 500K Bottleneck, Why Land Investors Stall… and How to Break Through

Hosts discuss the evolution of land investing, highlighting the challenges and strategies for transitioning from zero to $500K in revenue. They share personal anecdotes about family milestones and unpacking in new homes. Insights on managing vendors and the chaos of multiple deals showcase the importance of clear communication. The conversation emphasizes the need for well-defined KPIs, effective hiring practices, and the critical role of a CEO in ensuring sustainable growth. Listeners gain actionable tips on navigating early business challenges and driving collaboration within teams.
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Jul 15, 2025 • 45min

Episode 42: Lessons from 5280 MASTERMIND, KPI Clarity & Scaling With A-Players

🎙️ Welcome Back to The Ground Game Podcast! 🎙️In this episode, hosts Clay Hepler and Justin Piché share their insights from the recent 5280 Mastermind event in Denver, Colorado, focusing on the evolving landscape of land investing and the strategies needed to thrive in a competitive market.Key HighlightsPersonal Updates: Clay and Justin kick off the episode with some light-hearted banter, reflecting on their experiences at the mastermind event. They discuss their recent successes, including securing 14 properties under contract and the excitement of navigating larger developments.Scaling Challenges: The hosts delve into the challenges land investors face, including cash flow management and the importance of understanding financials. They emphasize the need for clear KPIs and accountability to drive business growth and avoid common pitfalls.Vendor Management: Clay and Justin discuss the complexities of managing contractors and stakeholders, sharing insights on effective vendor relationships. They highlight the importance of planning for contingencies, drawing from personal experiences at the event.Pipeline Overload: The conversation shifts to the chaos of managing multiple deals simultaneously. Clay shares his experience of locking up 30 contracts in just two weeks and the strategies he implemented to streamline operations, including the use of checklists.Founder Burnout: Listeners will gain valuable insights into recognizing and overcoming founder burnout. Clay and Justin share their strategies for maintaining balance while driving business growth, emphasizing the importance of prioritization and self-reflection.Tech and Data Management: The episode wraps up with a discussion on the significance of tracking key performance indicators (KPIs) and leveraging technology to streamline operations. Clay and Justin encourage listeners to utilize data for informed decision-making, sharing their experiences with various CRM systems and the importance of a cohesive tech stack.Learn about Justin’s 1:1 Coaching Apply for private coaching with clay Submit Your Deal for funding The Ground Game Podcast Website Youtube Facebook TikTok Justin's Socials: X/Twitter YouTube Instagram Facebook Clay's Socials: ...
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Jul 8, 2025 • 52min

Episode 41: 7 Brutal Roadblocks to Scaling Your Land Business

Two hosts dissect the challenges of scaling a land investing business, revealing seven critical roadblocks. They share personal anecdotes about cash flow management and the need for reliable funding partners. Vendor management tips highlight the complexities of juggling contractors. The chaos of managing numerous contracts is tackled with strategies for pipeline overload. Insights on navigating title work delays emphasize efficiency. The effects of burnout and the importance of expert support are also explored, providing a comprehensive guide for entrepreneurs.
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Jul 1, 2025 • 53min

Episode 40: 5 Predictions for the Land Game in 2025 and Beyond

The hosts dive into the changing landscape of land investing, tackling strategies for 2024 and beyond. Personal anecdotes add humor, especially a quirky wedding cake tale. They emphasize the importance of innovative marketing and hiring the right team to gain a competitive edge. Legal insights shed light on recent rulings affecting investment practices. With predictions on market shifts and the need to adapt, the conversation underscores the balance between ambition and operational efficiency in this evolving industry.
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Jun 25, 2025 • 40min

Episode 39: 6 Hard Questions Every Land Investor Must Answer

Hosts Clay and Justin share entertaining travel stories while gearing up for a mastermind event. They emphasize family milestones amidst the hustle of entrepreneurship. The discussion reveals six crucial questions every land investor should confront, touching on effective marketing strategies like cold calling and key performance indicators. Insights on training and community support highlight the balance needed for profitability, while personal experiences of triumphs and failures provide valuable lessons for aspiring investors.

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