The Aperiam Podcast

Fresh insights from Possible 2025 reveal a wave of AI innovation impacting industries, yet a notable silence around macroeconomic discussions raises questions. The absence of this dialogue may be linked to political sensitivities. The podcast also examines the repercussions of recent Google verdicts and the emergence of AI-native companies amidst hiring freezes. As businesses face regulatory challenges, the adaptation to AI in recruiting strategies becomes crucial in navigating a tightening job market.

In this episode of The Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Ana Milicevic—ad tech pioneer, board member at ID5, and co-founder of Sparrow Advisers—for a deep dive into the intersection of telco, identity, and innovation.The trio unpacks:How Bell Canada is building a future-facing retail media stackWhy Canada is the ideal test market for global media innovationThe evolution of retail media networks beyond traditional retailLessons from past failures in telco-ad tech marriages, and what’s different nowWhat it takes to build resilient, anti-fragile companies in uncertain timesWhy AI investment is mission-critical—especially during downturnsFrom shoppable TV and CTV sequencing to data strategy and go-to-market design, this episode is a masterclass in how legacy companies can embrace agility, leverage data, and reimagine their role in the media ecosystem.

Joe and Corey discuss a different take on the federal ruling that Google is a monopoly.  They focus on what's next for marketeers, publishers and start ups.

Media companies are bouncing between open and closed ecosystems for their CTV inventory.  Joe and guest Erica Chriss debate the both sides - should a media provider have an open garden or an closed one?

The discussion kicks off with the overlooked importance of creativity in digital advertising. The shift towards AI and automation in creative production is highlighted, revealing how brands are adapting strategies for personalized content. Influencer marketing evolves as athletes leverage social media for endorsements. The impact of AI tools reshapes creative processes, while the economic climate challenges marketers to innovate strategically. Overall, the interplay between creativity and technology is pivotal in modern marketing.

Explore the evolving landscape of Connected TV and how it's reshaping marketing strategies. Discover the rise of ad-supported models and the challenges consumers face with increased ad interruptions. The impact of AI on advertising creativity is also examined, alongside the struggles of broadcasters adapting to new market dynamics. Finally, dive into the financial inefficiencies in digital media, revealing how recent fintech interest aims to tackle these issues.

Explore how AI is revolutionizing advertising, making creative processes smarter and more responsive. Discover the transformative role of large language models and the challenges companies face in adapting to these technologies. Hear insights on new talent and innovations that align with strategic goals. Learn about the critical role of Aperium Growth Partners in enhancing industry innovation and market presence. Finally, delve into the emergence of AI-driven startups and what this means for future investments.