The Aperiam Podcast If You Were Starting an AdTech Company Today…
22 snips
Jul 2, 2025 Imagine launching an AdTech company from scratch! Dive into ideas like closed-loop attribution and innovative influencer marketing solutions. From the promise of AI-driven advertising formats to the increasing need for orchestration platforms, the hosts tackle the gaps in today’s market. Discover the transformative power of influencers and the intricacies of media buying, especially in the competitive landscape of Connected TV. It’s a thought-provoking discussion on the future of advertising technology and the opportunities waiting to be seized!
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Episode notes
AI Suggests Infrastructure Focus
- ChatGPT suggested starting an interoperable identity and clean room platform for retail media and CTV.
- It also noted an infrastructure focus based on prior user interests, highlighting LLM-native advertising as high-risk and high-reward.
Need for Orchestration Middleware
- An orchestration platform is needed to rationalize complexity in advertising technology.
- Middleware that integrates data, specs, and procurement into seamless workflows is a real market gap.
Start Closed-Loop Attribution Locally
- Focus on building closed-loop attribution systems in smaller, closed markets like Canada.
- These markets enable practical proof of concept before scaling globally.