Exploring Opportunities and Challenges in CTV and Media Buying

If you had a blank slate—what kind of AdTech company would you build?

On this episode of the Aperiam Podcast, Joe and Corey kick around startup concepts, inspired by a little help from ChatGPT. From closed-loop attribution in Canada to influencer infrastructure, orchestration platforms, and agentic media buying—we cover the real whitespace in today’s adtech landscape.

We talk:

• What LLM-native ad formats might look like
• Why influencer tech is underbuilt—and underestimated
• Why orchestration and AI middleware are must-build categories
• What it takes to reassemble a fractured media ecosystem