The Aperiam Podcast The Brand Perspective
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Jul 9, 2025 Danilo Toro, a Partner at Aperiam with a background at P&G, Amazon, and Uber, shares invaluable insights on modern marketing. He highlights what CMOs will prioritize in 2025 beyond just AI technology. The discussion reveals how understanding the 'job to be done' is crucial for startups pitching to brands. Danilo emphasizes the need for startups to integrate themselves into broader ecosystems and discusses the growing importance of merging media and creative supply chains for effective marketing strategies.
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Brands Face Tech Uncertainty
- Brands are primarily concerned with uncertainty caused by rapid tech changes and new players entering the market.
- They struggle with knowing who to work with, how to engage, and internal skillset alignment.
Brands Demand Practical AI Use
- AI is top of mind for brands, but they focus on what problems it solves practically.
- Marketers prioritize the job to be done and clear value over hype around technology.
Marketing Fundamentals Persist
- Fundamentals of marketing like efficiency, effectiveness, and reach remain unchanged despite tech advances.
- New tech enables breaking the traditional tradeoff between growth and savings in marketing strategies.