Navigating the Convergence of Media and Creative Supply Chains

How do brands really think—and what do startups get wrong when selling to them?

In this episode of The Aperiam Podcast, Joe and Corey sit down with our partner Danilo Toro, who brings a rare perspective as a marketer-turned-technologist with experience at P&G, Amazon, and Uber.

The team discusses:

• What’s actually top of mind for CMOs in 2025 (spoiler: it’s not just AI)
• Why the “job to be done” always trumps the tech specs
• How brands make decisions about switching vendors (hint: your pitch probably isn’t as unique as you think)
• The massive opportunities around media and creative supply chain integration
• Why startups must position themselves as part of a broader ecosystem—not just a point solution