The Aperiam Podcast AI, Algorithms & more with Tylynn Pettry of Chalice
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Jul 16, 2025 Tylynn Pettry, VP of Data Science at Chalice, specializes in custom algorithms and AI microservices tailored for marketers. She shares insights on the evolution from generic algorithms to precision decision engines. The conversation explores the importance of assessing algorithm readiness and the pitfalls of inclusion/exclusion lists. Tylynn also discusses the innovative realm of containerized real-time bidding and the necessity of validating AI outputs to avoid costly mistakes in advertising.
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Cultivate Internal Champions
- Find and empower internal champions in client organizations to successfully adopt custom algorithms.
- Educate them and their teams thoroughly to ensure alignment and smooth partnership collaboration.
Platforms Opening to Custom AI
- Platforms gradually open up to third-party algorithms due to AI adoption and advertiser demand.
- This trend fosters more customization and integration outside walled gardens than four years ago.
Human Oversight Essential in AI
- Human-in-the-loop will remain essential in marketing AI to manage brand safety and nuance.
- AI will automate grunt work, freeing humans to focus on strategic oversight and campaign improvement.