The Importance of Validation in Advertising and AI

What really goes into building a custom algorithm? Tylynn Pettrey, VP of Data Science at Chalice, joins us to unpack how marketers are shifting from out-of-the-box algos to precision-built decision engines.

We cover:
 ✅ The path to becoming a VP of Data Science (spoiler: it's rarely linear)
 ✅ How Chalice builds reusable AI microservices
 ✅ When to use platform algorithms vs. custom models
 ✅ The rise of containerized RTB and sell-side decisioning
 ✅ Why inclusion/exclusion lists might be killing your scale
 ✅ And yes... a horror story involving hallucinated LLM sales personas