Tylynn Pettry

Tylynn Pettry, VP of Data Science at Chalice, specializes in custom algorithms and AI microservices tailored for marketers. She shares insights on the evolution from generic algorithms to precision decision engines. The conversation explores the importance of assessing algorithm readiness and the pitfalls of inclusion/exclusion lists. Tylynn also discusses the innovative realm of containerized real-time bidding and the necessity of validating AI outputs to avoid costly mistakes in advertising.