AI, Algorithms & more with Tylynn Pettry of Chalice
The Aperiam Podcast
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Navigating Algorithm Readiness in Marketing
This chapter discusses the evaluation of client readiness for algorithm deployment in marketing strategies, focusing on data input, output, and success metrics. It highlights the transition from basic tactics to sophisticated strategies driven by machine learning, emphasizing continuous improvement and the role of AI. The narrative also covers the importance of aligning creative content with target audiences and the dynamics of using partnerships to enhance marketing efficacy.
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