Joe and Corey give their thoughts on this year's Cannes Lion conference and unpack the many retail media announcements. From Amazon’s partnerships with Roku and Disney to the rise of verticalized commerce stacks, it’s clear: retail media is no longer a niche—it’s the connective tissue of modern advertising.

We explore:

Was AI the only theme in Cannes?
Whether "retail media" is still a useful term
The role of AI in empowering indie agencies
How marketers should rethink audience, measurement, and branding in an outcomes-driven world
Why every company is becoming an ad business

If you’re trying to make sense of the chaos, this one's for you.

Cannes Observations and Retail Media Thoughts