The Aperiam Podcast

The discussion kicks off with the overlooked importance of creativity in digital advertising. The shift towards AI and automation in creative production is highlighted, revealing how brands are adapting strategies for personalized content. Influencer marketing evolves as athletes leverage social media for endorsements. The impact of AI tools reshapes creative processes, while the economic climate challenges marketers to innovate strategically. Overall, the interplay between creativity and technology is pivotal in modern marketing.

Explore the evolving landscape of Connected TV and how it's reshaping marketing strategies. Discover the rise of ad-supported models and the challenges consumers face with increased ad interruptions. The impact of AI on advertising creativity is also examined, alongside the struggles of broadcasters adapting to new market dynamics. Finally, dive into the financial inefficiencies in digital media, revealing how recent fintech interest aims to tackle these issues.

Explore how AI is revolutionizing advertising, making creative processes smarter and more responsive. Discover the transformative role of large language models and the challenges companies face in adapting to these technologies. Hear insights on new talent and innovations that align with strategic goals. Learn about the critical role of Aperium Growth Partners in enhancing industry innovation and market presence. Finally, delve into the emergence of AI-driven startups and what this means for future investments.