The Aperiam Podcast What makes a startup investable?
20 snips
Jun 4, 2025 In this engaging discussion, a debate unfolds over whether cookie deprecation marks a crisis or a spark for innovation. The conversation delves into the evolving advertising landscape and its impact on entrepreneurship. Listeners gain insights into the vital nature of understanding market dynamics and building trust in business. The role of artificial intelligence in shaping modern strategies is highlighted, showcasing its importance in fostering efficient operations and customer solutions. This mix of perspectives promises valuable takeaways for CMOs and investors alike.
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Episode notes
Team Quality Trumps Ideas
- Joe Zawadzki emphasizes team quality as the top investment criterion, especially at early stages.
- He values founders' ability to navigate markets and optimize their organization continuously.
Master Your Market's Nuances
- Do not underestimate the importance of market understanding and sales strategy.
- Tailor approaches to reflect your target market, especially in specialized spaces like advertising.
Pivot Smart Within Market
- Founders often pivot slightly but remain within their core market.
- Early accurate market comprehension outweighs dramatic strategic overhaul for success.