Did the cookie crumble… or crack open the door to something better?

In this engaging discussion, Erica Chriss, an expert debater on advertising and marketing, tackles the pivotal topic of cookie deprecation. She and her co-debater, Joe Zawadzki, explore whether this shift is a crisis or an opportunity for innovation in digital identity management. The conversation dives into the tug-of-war between consumer privacy and convenience, the rise of retail media networks, and the industry's struggle to adapt amidst infrastructure changes. With plenty of insights for marketers, the debate is both timely and thought-provoking.