Erica Chriss

In this engaging discussion, Erica Chriss, an expert debater on advertising and marketing, tackles the pivotal topic of cookie deprecation. She and her co-debater, Joe Zawadzki, explore whether this shift is a crisis or an opportunity for innovation in digital identity management. The conversation dives into the tug-of-war between consumer privacy and convenience, the rise of retail media networks, and the industry's struggle to adapt amidst infrastructure changes. With plenty of insights for marketers, the debate is both timely and thought-provoking.

Join ad tech expert Erica Chriss as she dives into a heated debate with Joe Zawadzki about the future of programmatic advertising. They explore whether curated supply-side platforms (SSPs) or discovery-focused demand-side platforms (DSPs) will dominate. The discussion covers the evolution of inventory management and the ethical dilemmas of audience targeting. Erica argues for the need to blend curation and data-driven strategies, tapping into the power of AI and the importance of understanding consumer behavior. This debate sparks crucial questions about ownership and performance in digital advertising.