The Aperiam Podcast AdTech M&A: Strategies, Stories, and Surprises
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May 28, 2025 Dive into the captivating world of M&A in AdTech, where the cyclical market dynamics reveal surprising strategies. Discover why being prepared matters, even if you're not ready to sell. Learn how founders can weave compelling narratives while aligning visions with investors. Enjoy humorous anecdotes that capture the essence of long-term partnerships over fleeting acquisitions. Finally, explore the emotional intricacies of leading a team through mergers and the vital role of communication in these high-stakes transitions.
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AdTech M&A Market Status
- The AdTech M&A market is slower than expected but still active with deals happening.
- Macro uncertainty dampened urgency, but advertising businesses remain attractive for growth and acquisition.
Always Be Acquisition Ready
- Always be ready for acquisition even if you are not currently for sale.
- Opportunities arise unexpectedly, so readiness is critical to capitalize on M&A offers.
Corey's M&A Learning Experience
- Corey Ferengul admits he focused on building great businesses and undervalued preparing for monetization through sale.
- He learned that showing strategic potential to buyers is essential for successful company exit.