
AdTech M&A: Strategies, Stories, and Surprises
The Aperiam Podcast
00:00
Navigating Mergers and Acquisitions
This chapter explores the intricate world of building and selling a business, focusing on the strategic cultivation of relationships with potential acquirers. It emphasizes the importance of aligning company vision with investor interests and maintaining a compelling narrative to enhance business value. The speakers discuss the dynamics of mergers and acquisitions, offering insights into the roles of CEOs and the significance of data integrity in the due diligence process.
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