saas.unbound

George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way to bring even more value to the SaaS founders who'd like to take their businesses to the next level. This time we're talking to SEO and Content Marketing experts to shed some light on the best practices that will help you perfect your Marketing and SEP strategies in 2024. Here're some of the things we'd like to discuss: 1. The current financial environment and its impact on growth-oriented services; 2. How industry changes affect how companies approach content marketing; 3. Why the old content marketing playbook isn't working anymore; 4. The characteristics of the new content marketing playbook; 5. The false promise of AI. Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #36, we talk with Nimrod Priell, Founder and CEO at Cord, bringing collaboration into the products your team works in. They are passionately removing friction from teamwork and making collaboration inside the organizations easier. Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #35, we talk with Luca Micheli, CEO and Co-founder of Customerly, an In-App Messaging platform for SaaS companies. With Over 31 thousand businesses using the tool already, they are on a mission to help and inspire at least 1 Billion people. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #34, we talk with Dirk Sahlmer, Head of Origination at saas.group.During this episode we discussed all things M&A, SaaS acquisition trends for 2024, KPI and metrics SaaS founders should track for their success, what saas.group is looking for, and why cultural alignment is so important if you want to sell your company.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1Stay up to date:LinkedIn - https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_groupWebsite - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions. Their insights hub product was named a ‘must-have research tool in 2022’ by UX Planet, and they continue winning the market with an exceptional SaaS tool.Nick shares his journey from leading digital product teams at prominent companies to tackling the universal challenge of accessing key insights and learnings. We track the early days of Dualo's inception during the pandemic, revealing the strategic advantage they found in the quiet of lockdowns to engage with industry professionals and shape a product that truly resonates with digital teams' needs.Nick talks about the importance of understanding your market, devising monetization strategies, and the pivotal role customer feedback plays in refining a standout product. We also highlight the resilience required to overcome rejection and the essential mindset shifts that can lead to startup success.Furthermore, Nick provides valuable insights into innovative sales techniques, including the personal touch of LinkedIn voice notes and the importance of a strong support network throughout the entrepreneurial journey.--------- EPISODE CHAPTERS ---------(0:00:06) - Building a Knowledge Management Solution(0:12:09) - Challenges of Scaling a Startup(0:27:58) - Building a Long-Term Strategy(0:39:57) - Founder Challenges and HacksSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1Stay up to date:LinkedIn - https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_groupWebsite - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #32, we talk with Sumit, Founder of Parqet, portfolio tracking and visualization tool. They are based in Hamburg, bootstrapped from day 1, and were called the most exciting bootstrapped company in the city.Sumit walks us through his evolution from front-end developer to full-fledged founder, sharing the crucial moment he chose to shift gears from his day job to focus on his growing passion project. Sumit also talks about the power of ownership, detailing why he opted to keep his company bootstrapped amidst a sea of VC-funded competitors, favoring a lean, self-reliant business model.Sumit explains how tapping into the influencer ecosystem sparked organic growth, illustrating the tool's ability to adapt to users' needs for both transparency and privacy in portfolio sharing. Tune in to hear these stories of grit, growth, and the gratifying milestones of startup success.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1Stay up to date:LinkedIn - https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_groupWebsite - https://saas.group/

oin us for an insightful AMA! This time about all things Content operations and SEO with Ane Wiese, SEO Lead at saas.group and Mila Di Bella⚡️, Content Operations Specialist at MilaDiBella.com 😎 where we unravel the mysteries of seamlessly integrating Content Operations and SEO in the dynamics of B2B SaaS. We will deep dive into the ever-evolving landscape of digital visibility and user engagement. Some of the topics we want to explore: 1. 2023 SEO Surprises 2. 2024 Predictions 3. AI in Action 4. Scaling Quality Content 5. SEO Safeguarding Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #31 we talk with Lubomila Jordanova, CEO and Co-Founder of Plan A, helping brands to decarbonize and be ESG compliant, as well as the founder The Greentech Alliance, a community connecting over 3000 Greentech member companies to 500+ top-tier VCs, media, and experts. We take a deep dive into the journey, beginning from Lubomila's background in finance to her inspiration to establish Plan A in 2016. Listen as she shares her experiences in educating businesses and individuals about sustainability, the initial hurdles she overcame, and how science, collaboration, legislation, and societal awareness have been vital in their mission. Lubomila also shares her insights into the evolving landscape for female founders and the growing need for alignment and sustainability in business. Tune in if you're interested in sustainability, entrepreneurship, and the intersection of the two.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #30, Hendrick Lennarz, founder of Unlock Growth, a passionate growth marketer, helping companies develop their individual growth strategy, identify strong ideas and growth hacks, and implement them continuously. Hendrick talks about his transition from a tech enthusiast to a seasoned growth hacker and opens up about his fascinating journey starting from his early coding days at Trusted Shops to building a successful growth hacking company. In this episode, we explore the realm of growth hacking in detail, emphasizing how it has evolved over the years. We address the key differences between growth hacking today and a decade ago, and the criticality of setting specific growth goals. We also debunk the myth of a magical hack that skyrockets growth and underline the importance of continuous and strategic efforts towards achieving growth goals.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #29 we talk with Sophie Frères, Co-Founcer and CEO of LiSA, a suite of shoppertainment software solutions. Working with some of the biggest brands in retail, they’re on a mission to transform the industry and make shopping fun! We discuss company's early strategy of targeting enterprise-level brands and retailers, and how they've evolved to cater to smaller brands, offering them the opportunity to experiment with shoppable experiences. We discuss Sophie's experience at the Web Summit, and how they navigated the initial skepticism about live shopping and social commerce, only to be met with a surprisingly positive reception. Sophie also sheds light on the exciting and dynamic world of social commerce, sharing how big retailers want to integrate social commerce into their strategies.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/