

saas.unbound
Anna Nadeina
saas.unbound is a podcast where inspiring founders and experts share their stories of founding and scaling their businesses all the way to success and eternal love from their customers.At saas.unbound we have casual chats with entrepreneurs who have already walked from 0 to 1, to 10, and sometimes to a life-changing exit.They share their experiences, actionable insights, and mistakes to avoid.Your host is Anna Nadeina, Head of Growth at saas.group, passionate Growth Marketer, and a big believer in sustainable growth and the power of networking.saas.unbound is brought to you by saas.group
Episodes
Mentioned books

Feb 22, 2024 • 43min
Esben Friis-Jensen @Userflow. Selling a company after bootstrapping to $4.6M
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #48, we are talking with Esben Friis-Jensen, co-founder of Userflow, (https://userflow.com/), a no-code tool for building customized in-app tours, checklists, and surveys that he bootstrapped to $4.6M ARR with just a team of 3 and then sold for what the gossip says is a whopping $60M. We talked about the team's focus on product-led growth and how having this strategy benefited the company during the due diligence and acquisition processes. Esben also shares the reason behind the exit and how they chose Beamer to be their acquirer. He also talks about the importance of having all documents, contracts, and data in one place from the very beginning because it speeds up due diligence and adds value to the acquirer.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Feb 19, 2024 • 53min
Vlad Gozman @involve.me. Powering a no-code SaaS with AI to enhance customer engagement
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #45, we are talking with Vlad Gozman, CEO and Co-Founder of involve.me, on a mission to enable marketing and sales teams from SMBs and Enterprise companies to improve the customer experience and gather better customer data. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 17, 2024 • 48min
Thomas Frieling & Tobias Schlottke. AI and Open Source in TechDD for B2B SaaS acquisitions
Technical due diligence is one of the core processes in M&A deals. How do you prepare for it if you're using open source or AI to power your SaaS products? And how is AI going to change the approach to Tech DD in the future? These and many other questions we've answered during our next AMA with Thomas Frieling, Founder and Managing Partner at TechMiners, and Tobias Schlottke, Co-Founder and CTO at saas.group 🛠Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Feb 15, 2024 • 48min
Josef Trauner @Usersnap. How to prepare a SaaS company for acquisition
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #46, we talk with Josef, CEO and founder of Usersnap, the #1 customer feedback software for growing SaaS companies. And of course, now a member of saas.group’s family.Listen in as Joseph walks us through the origins and transformation of Usersnap, revealing how it morphed from a simple bug tracker to a comprehensive customer feedback platform. He shares insights into the hurdles of finding the product-market fit and underscores the necessity of feedback in shaping exceptional products. We talk about the critical strategic choices faced when considering raising capital, focusing on longevity rather than immediate VC-driven success, and the considerations leading up to a company's exit. Finally, Joseph shares his experience with the acquisition process, touching on the intricacies of due diligence and the post-merger journey.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Feb 12, 2024 • 57min
Jason Fried @37signals/@Once.com. Building stone age tools and getting excited about software (again!)
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #45, we are talking with Jason Fried, Co-Founder of 37signals, Basecamp, Hey.com.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

Feb 8, 2024 • 60min
Raphael Labbé @Wiztrust. Hacking SaaS customer success and enterprise sales
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #44, we talk with Raphael, Co-Founder and CEO of Wiztrust, a multi-channel distribution platform, built to simplify internal and external communications. We explore how Wistrust acts as a control tower for communication professionals, offering a robust suite of tools from newsrooms to integrated CRMs, designed to streamline the complexities of public and investor relations. Raphael doesn't stop there—he introduces us to Wistrust Protect, an innovative solution that leverages blockchain to verify press releases and tackle the pervasive issue of fake news. Listen in as we delve into the societal impact of misinformation and the vital need for investment in reliable content distribution systems.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Feb 5, 2024 • 40min
Antti Ala-Ilkka @Addsearch. Building a SaaS with a successful exit in mind
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #43, we talk with Antti, founder of AddSearch, a lightning-fast, effortless, and customizable personalized site search for any website. They joined saas.group family last year, and we’re going to tap into the sale and post-sale integration processes as well as the story of the product and company. Antti shares how AddSearch evolved from a self-service model catering to small businesses to conquering the challenges of larger corporate customers, and how the company's growth strategy shifted from a product-led to a robust sales-driven approach.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Feb 1, 2024 • 43min
Amir Salihefendic @Doist. 17 years of bootstrapping with $200k revenue per employee
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #42, we talk with Amir, Founder & CEO at Doist, specializing in productivity software that simplifies and organizes the workday. Amir takes us back to the origins of Doist as a personal project and shares how it blossomed into an application relied upon by millions. He emphasizes the crucial role of customer feedback in shaping the product and the unique challenges of bootstrapping a business. His insights on sustainable growth without investor backing are not only thought-provoking but also a testament to the resilience required to navigate the competitive tech landscape.

Jan 29, 2024 • 40min
Glenn Rogers @Float. 13 years of bootstrapping a SaaS with people-first approach
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #41, we talk with Glenn Rogers, co-founder and CEO of Float, one of the top-rated resource management SaaS tools to keep projects profitable, workloads sustainable, and teams in sync. Glenn shares insights into Float's journey, highlighting how staying bootstrapped has fueled their sustainable growth and fostered a culture of continuous improvement. Whether you're an aspiring entrepreneur or an established business leader, Glenn's passion for enhancing work life through Float's innovative solutions is bound to resonate with you.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Jan 25, 2024 • 51min
Blake Hutchison @Flippa. How to exit your SaaS company in 2024
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #40, we talk with Blake Hutchison, CEO of Flippa, the biggest marketplace for buying and selling online businesses. Blake talks about preparing businesses for sale and how Flippa equips sellers with the data and insights needed to understand the market landscape. Blake shares stories of successful sales and underscores the significance of adopting a pragmatic approach during negotiations, setting emotions aside. Discover how Flippa leverages AI to streamline the matchmaking process between sellers and buyers, aiming for a seamless and swift transactional experience, and how this technological innovation is revolutionizing the sale process on the platform.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/


