saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #28 we talk with Sven Lackinger, co-founder of Sastrify, a virtual SaaS service procurement software that improves SaaS operations management and SaaS spending. They’ve raised over $40M over the last 3 years and are actively winning the world’s procurement market from Cologne, Germany. Ever wondered how to successfully navigate the world of SaaS procurement? Sven Lackinger is shining a light on how Sastrify focuses on processes, quantity, and transparency to help businesses manage their software operations and spending effectively. Sven also shares the story of successfully securing funding by leveraging the previous investor relationships and the role of a thorough hiring process in assembling a top-notch team for rapid scaling.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Join us for a LIVE AMA on the intricacies of Tech Due Diligence in SaaS acquisitions. We'll discuss what's included, common pitfalls, OSS-related risks, and more. Our guests: Chris Philipps, Founder of Phillips & Byrne with more than 20 years of experience in the Tech and startup industry. Former engineer and CTO-turned-CEO/Managing partner. Tech advisor and selective angel investor. Tobias Schlottke, Co-Founder & CTO saas.group. Co-Founder of OMR(dot)com, Co-Founder of alphalist, and an experienced CTO passionate about tech. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #27 we talk with Max and Julian Weber @Storrito (https://storrito.com/), a scheduling solution that enables businesses to create, edit, and schedule stories for Instagram using hashtags and GIFs, and @Audiocado (https://audiocado.com/), an intuitive platform that helps creators turn their podcasts into videos. Listen in as Max and Julian share their entrepreneurial journey, the genesis of their products, and the challenges they've faced running the business. They discuss the importance of staying focused on one product, managing multiple tasks, and their future plans. We discuss the advantages of Google ads for startups and how it has contributed to their businesses' growth. We talk about the significance of understanding your target market and finding a product-market fit.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #26 we talk with Alex David, Co-Founder of Corrily (https://www.corrily.com/), a monetization growth engine that provides a suite of tools to help subscription companies increase conversions and revenue while reducing churn. They are the winnerss of SaaStock USA 2023 Global Pitch Competition and are actively working on solving pricing challenges for SaaS companies worldwide. Get ready to explore the world of pricing and monetization in SaaS companies. We sit down with Alex, the co-founder of Corrily, a monetization growth engine for SaaS companies, to uncover the nuances of pricing strategies. He talks about how Coraly is revolutionizing the way SaaS companies approach pricing challenges.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #25 we talk with Emmet Gibney, CEO of Rewardful (https://www.rewardful.com/), is all-in-one SaaS affiliate and referral tracking software. Rewardful is one of saas.group family brands. Join us on saas.unbound for a discussion with Emmet Gibney, CEO of Rewardful, as we journey through his path in entrepreneurship and his eventual role at Rewardful following its acquisition by saas.group. We also explore the world of affiliate marketing, with a special focus on SaaS businesses. We discuss the importance of customer-centric strategies, personal connection, and the invaluable role of education and coaching in customer retention.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #24 we talk with Guillaume Moubeche, Founder and CEO of lemlist (https://www.lempire.com/, https://www.lemlist.com/), the first email personalization solution that automatically generates personalized images and videos for email marketing campaigns. Join Guillaume Moubeche, founder and CEO of lempire. We trace his steps all the way from the failed t-shirt business to bootstrapping lemlist into a thriving company with over $24 million in annual revenue. Listen in as we explore the vital role of investing in people and how it can spur growth within a team. In this episode, we discuss the balance between work and personal life and the importance of self-care for success.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Curious about the nuances of product marketing in the early days of your B2B SaaS venture? Join us for an insightful AMA session with two seasoned professionals in the field: Ashley Cheng, Head of Growth and Product Marketing at Usersnap, and John McKiernan, Product Marketing Lead at Atlassian. Gain practical insights, ask candid questions, and navigate the intricate landscape of pre-product-market-fit product marketing. This is your chance to gather invaluable knowledge and strategic tips for steering your B2B SaaS ship through the uncharted waters of the early stages.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #23 we talk with Álvaro Reguera Ferrer, CEO and co-founder @KeyTrends (https://keytrends.ai/), the first content marketing platform that unites the power of AI and Google Trends data to maximize the visibility of any online business. We uncover the journey behind the development of KeyTrends designed for monitoring real-time search trends for content creators. Alvaro talks about his shift from a career in venture capital to becoming a founder, and the inspiration behind KeyTrends. We discuss how KeyTrends uses AI to optimize content and provide context, a feature that has the marketing and SEO world buzzing.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #22 we talk with Toni Perez, Co-Founder and CEO at Bloobirds (https://www.bloobirds.com/) - The #1 Salesforce app to make it multichannel and increase sales and service productivity. Now with AI. Join us for a chat with Tony Perez, co-founder and CEO of Bloobirds and the SaaS Institute, as we unpack his journey from a tech-savvy entrepreneur to a sales maven. We dive into the creation of Bloobirds, a Salesforce app designed to optimize the sales process and discuss the crucial role of specificity in software development. We also explore the transformative role of AI in SaaS businesses.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment. We are going to talk about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads and the products have mostly been driving the growth of the saas.group's businesses, as well. We will explore creating a sales-led strategy from scratch. Other topics we'd like to discuss are: 1. Upselling / increasing contract value of current clients 2. How to cater to both self-serve, SME clients and enterprises on the website 3. How to create urgency 4. How to showcase value 5. Perfect demo Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/