Nick Russell @Dualo. Choosing radical differentiation for b2b SaaS growth strategy

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions. Their insights hub product was named a ‘must-have research tool in 2022’ by UX Planet, and they continue winning the market with an exceptional SaaS tool.

Nick shares his journey from leading digital product teams at prominent companies to tackling the universal challenge of accessing key insights and learnings. We track the early days of Dualo's inception during the pandemic, revealing the strategic advantage they found in the quiet of lockdowns to engage with industry professionals and shape a product that truly resonates with digital teams' needs.

Nick talks about the importance of understanding your market, devising monetization strategies, and the pivotal role customer feedback plays in refining a standout product. We also highlight the resilience required to overcome rejection and the essential mindset shifts that can lead to startup success.

Furthermore, Nick provides valuable insights into innovative sales techniques, including the personal touch of LinkedIn voice notes and the importance of a strong support network throughout the entrepreneurial journey.

--------- EPISODE CHAPTERS ---------

(0:00:06) - Building a Knowledge Management Solution

(0:12:09) - Challenges of Scaling a Startup

(0:27:58) - Building a Long-Term Strategy

(0:39:57) - Founder Challenges and Hacks

Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1

Stay up to date:

LinkedIn - https://www.linkedin.com/company/14790796

Twitter - https://twitter.com/SaaS_group

Website - https://saas.group/