saas.unbound

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #39, we talk with Jan Niklas, co-founder and CEO of Valuecase, a software that simplifies the collaboration between customer-facing teams and their buyers. Their vision is to redefine how millions of B2B sellers and buyers across the globe interact and close deals. Jan Niklas shares his rich background in management consulting and data science, which sparked the inception of Value Case—a platform revolutionizing the collaboration between sales teams and buyers. We discuss how this software aims to illuminate the customer knowledge gap that exists in B2B sales compared to B2C, and we delve into Value Case's early days, from the spark of idea validation to the securing of venture capital funding.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

PLG (product-led growth) has been the hottest potato in SaaS in the last couple of years, and Wes Bush knows exactly how to help you implement it from the ground up with great success. Wes Bush is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast. His vision is for every company to have a free product experience that enables them to serve before they sell. Wes created the ProductLed System™️ as a simple way of helping companies holistically implement product-led growth from the ground up with great success. During our chat, we talk about the most holistic ways to implement PLG framework for your SaaS business and how to use it to scale your company past 8 figures.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

Aytekin Tank, Founder & CEO of Jotform, shares insights on balancing product development and growth strategies, the importance of having a viral product, and leveraging customer feedback for expansion. He discusses the evolution of Jotform's offerings, the impact of CEO involvement in growth, and the role of forms across industries. Tank also delves into AI automation, team restructuring for scaling, and wraps up with a call for future founder guests on innovative growth strategies.

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #37, we talk with Julia, Co-Founder and CEO of CPV One, a cloud-hosted ad tracking platform, and CPV Lab, a self-hosted ad tracking platform, helping affiliates, media buyers and marketing agencies track, manage and optimize their marketing campaigns in one place. Completely bootstrapped, remote-first, and growing with a small dedicated team mostly based in Romania. Julia walks us through the inception of CPV Lab, born from a pressing need in the affiliate marketing space, and shares the unique challenges and triumphs of bootstrapping a SaaS business.Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

George Chasiotis, the Managing Director at Minuttia and Shannon Kelly Ash, the Content Marketing Lead at saas.group at our first AMA of 2024 🚀 about Content Marketing and SEO best practices for B2B SaaS companies! Live AMAs at saas.group is our way to bring even more value to the SaaS founders who'd like to take their businesses to the next level. This time we're talking to SEO and Content Marketing experts to shed some light on the best practices that will help you perfect your Marketing and SEP strategies in 2024. Here're some of the things we'd like to discuss: 1. The current financial environment and its impact on growth-oriented services; 2. How industry changes affect how companies approach content marketing; 3. Why the old content marketing playbook isn't working anymore; 4. The characteristics of the new content marketing playbook; 5. The false promise of AI. Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #36, we talk with Nimrod Priell, Founder and CEO at Cord, bringing collaboration into the products your team works in. They are passionately removing friction from teamwork and making collaboration inside the organizations easier. Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #35, we talk with Luca Micheli, CEO and Co-founder of Customerly, an In-App Messaging platform for SaaS companies. With Over 31 thousand businesses using the tool already, they are on a mission to help and inspire at least 1 Billion people. Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1 Stay up to date: LinkedIn - https://www.linkedin.com/company/14790796 Twitter - https://twitter.com/SaaS_group Website - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #34, we talk with Dirk Sahlmer, Head of Origination at saas.group.During this episode we discussed all things M&A, SaaS acquisition trends for 2024, KPI and metrics SaaS founders should track for their success, what saas.group is looking for, and why cultural alignment is so important if you want to sell your company.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1Stay up to date:LinkedIn - https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_groupWebsite - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #33, we talk with Nick Russell, Co-Founder and Director of Dualo, a knowledge management solution that empowers digital teams to make better and faster decisions. Their insights hub product was named a ‘must-have research tool in 2022’ by UX Planet, and they continue winning the market with an exceptional SaaS tool.Nick shares his journey from leading digital product teams at prominent companies to tackling the universal challenge of accessing key insights and learnings. We track the early days of Dualo's inception during the pandemic, revealing the strategic advantage they found in the quiet of lockdowns to engage with industry professionals and shape a product that truly resonates with digital teams' needs.Nick talks about the importance of understanding your market, devising monetization strategies, and the pivotal role customer feedback plays in refining a standout product. We also highlight the resilience required to overcome rejection and the essential mindset shifts that can lead to startup success.Furthermore, Nick provides valuable insights into innovative sales techniques, including the personal touch of LinkedIn voice notes and the importance of a strong support network throughout the entrepreneurial journey.--------- EPISODE CHAPTERS ---------(0:00:06) - Building a Knowledge Management Solution(0:12:09) - Challenges of Scaling a Startup(0:27:58) - Building a Long-Term Strategy(0:39:57) - Founder Challenges and HacksSubscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1Stay up to date:LinkedIn - https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_groupWebsite - https://saas.group/

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #32, we talk with Sumit, Founder of Parqet, portfolio tracking and visualization tool. They are based in Hamburg, bootstrapped from day 1, and were called the most exciting bootstrapped company in the city.Sumit walks us through his evolution from front-end developer to full-fledged founder, sharing the crucial moment he chose to shift gears from his day job to focus on his growing passion project. Sumit also talks about the power of ownership, detailing why he opted to keep his company bootstrapped amidst a sea of VC-funded competitors, favoring a lean, self-reliant business model.Sumit explains how tapping into the influencer ecosystem sparked organic growth, illustrating the tool's ability to adapt to users' needs for both transparency and privacy in portfolio sharing. Tune in to hear these stories of grit, growth, and the gratifying milestones of startup success.Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group?sub_confirmation=1Stay up to date:LinkedIn - https://www.linkedin.com/company/14790796Twitter - https://twitter.com/SaaS_groupWebsite - https://saas.group/