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Aytekin Tank @Jotform. Scaling the ultimate form builder and competing with Google
Jan 18, 2024
Aytekin Tank, Founder & CEO of Jotform, shares insights on balancing product development and growth strategies, the importance of having a viral product, and leveraging customer feedback for expansion. He discusses the evolution of Jotform's offerings, the impact of CEO involvement in growth, and the role of forms across industries. Tank also delves into AI automation, team restructuring for scaling, and wraps up with a call for future founder guests on innovative growth strategies.
47:26
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Quick takeaways
- Maintaining a 50-50 rule balances product development with growth strategies.
- Transitioning from a form builder to productivity tools was driven by customer feedback and adaptability.
Deep dives
Beginning and Inspiration for JotForm
In 2005, inspired by his experience in creating online forms for a media company, Aytekin Tank founded JotForm when he felt the need for a product that streamlined form creation. Tank initially provided JotForm as a free service, receiving positive feedback and rapidly growing user numbers. After a year of offering the free product, he introduced a paid version, which was well-received, signaling the beginning of JotForm's success.
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