saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #40, we talk with Blake Hutchison, CEO of Flippa, the biggest marketplace for buying and selling online businesses.

Blake talks about preparing businesses for sale and how Flippa equips sellers with the data and insights needed to understand the market landscape. Blake shares stories of successful sales and underscores the significance of adopting a pragmatic approach during negotiations, setting emotions aside.

Discover how Flippa leverages AI to streamline the matchmaking process between sellers and buyers, aiming for a seamless and swift transactional experience, and how this technological innovation is revolutionizing the sale process on the platform.

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