Antti Ala-Ilkka @Addsearch. Building a SaaS with a successful exit in mind

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/ . I'm your host Anna Nadeina, Head of Growth for saas.group. In this episode #43, we talk with Antti, founder of AddSearch, a lightning-fast, effortless, and customizable personalized site search for any website. They joined saas.group family last year, and we’re going to tap into the sale and post-sale integration processes as well as the story of the product and company.

Antti shares how AddSearch evolved from a self-service model catering to small businesses to conquering the challenges of larger corporate customers, and how the company's growth strategy shifted from a product-led to a robust sales-driven approach.

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