STR Data Lab™ by AirDNA

In this episode of the STR Data Lab, Jamie Lane welcomes Alex Alioto, Head of Growth at Whimstay. They discuss the inception and growth of Whimstay, an OTA specializing in last-minute bookings for short-term rentals. Alex shares insights on how they fill unsold gap nights and create a win-win situation for both hosts and spontaneous travelers.  The conversation delves into the challenges and strategies around booking windows, particularly the trend of shortening lead times due to economic uncertainties. Both emphasize the importance of having a diverse distribution strategy and dynamic pricing to capture various traveler segments. Alex highlights Whimstay's unique value proposition and discusses the impact of Gen Z and millennial travelers on the market. They also explore the rise in last-minute group travel and the significance of capturing next-gen travelers for long-term industry growth. Alex emphasizes the need for property managers to focus on direct bookings and maintaining high hospitality standards. Jamie and Alex agree on the importance of spreading demand across shoulder seasons to optimize occupancy and revenue.  They conclude by discussing the marketing efforts Whimstay has undertaken to build its demand, including social media and targeted advertising. Alex urges hosts to think strategically about their listing platforms and dynamic pricing to maximize bookings. The episode wraps up with a call to action for property managers to list their properties on Whimstay and leverage its last-minute booking capabilities. You don’t want to miss this episode! ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Learn more about Whimstay: https://www.whimstay.com/ ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  Episode 137

Jodi Odlin, founder of Hospitable Hosts and winner of the Rentalpreneur Award, shares her journey from hospitality to becoming a short-term rental expert. She discusses the pivotal role of community and empathy in the industry, contrasting it with pure investment strategies. Jodi reveals how she uses AI to manage her properties while maintaining a personal touch for guests. She provides practical tips like collaborating with local businesses and emphasizes the need for industry standards to boost professionalism and enhance guest experiences.

In this episode of the STR Data Lab, Jamie Lane and Scott Sage discuss travel trends and the latest insights from the Airbnb summer release. Jamie shares his exciting Memorial Day plans, heading to North Carolina for his grandfather's 95th birthday and then to Litchfield Beach in South Carolina for a large family reunion. They discuss Memorial Day travel data, noting that occupancy rates are almost identical to last year but achieved through different trends. There's a weakness in budget and economic travel but strength in upscale travel, especially in coastal destinations.  Jamie and Scott discuss the impact of economic volatility, including tariffs and stock market fluctuations, on travel bookings. They note a trend towards shorter booking windows and the challenges this poses for property managers. Jamie shares his experiences at the Airbnb summer release, highlighting Airbnb's new services aimed at competing with hotels. Both agree that while these services may not directly benefit hosts, they could grow the overall short-term rental market. April data showed a significant increase in demand, occupancy, and ADRs compared to March, attributed to the Easter shift. The discussion includes the impact of Canadian travelers and currency fluctuations on travel patterns. Domestic travel within the U.S. shows some pullback in overseas trips but remains robust. Jamie advises hosts to monitor year-over-year demand in their markets and adjust pricing strategies accordingly.  The episode concludes with Jamie emphasizing the importance of understanding booking windows, length of stay, and property profiles to optimize performance. Scott and Jamie express optimism about summer bookings despite the challenges. You don’t want to miss this episode! ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  Episode 135

Justin Ford, Director of Short-Term Rental Safety at Breezeway, emphasizes the critical need for safety in short-term rentals. He discusses practical tips for hosts to prevent accidents like slip and falls, emphasizing the misconception that insurance is enough. With a background as a Coast Guard and firefighter, he advocates for higher safety standards and regulations while sharing insightful anecdotes. Ford highlights how safety can also be a marketing advantage, attracting cautious travelers and enhancing property value.

In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, speaks with Julie Marks, founder and executive director of the Vermont Short-Term Rental Alliance (VTSTRA). They delve into the significance of short-term rental regulations and advocacy. Julie shares her journey into short-term rental management and advocacy, which began when her local government considered shutting down vacation rentals. With no prior political experience, Julie realized she needed to get involved to protect her business and the industry. They discuss how regulations can impact short-term rental performance and investments, emphasizing the necessity for hosts to actively participate in shaping these regulations. Julie recounts her efforts in organizing the VTSTRA, starting with an opinion piece and building a website to rally support. They discuss the diverse community within the vacation rental industry, including professional managers, individual hosts, house cleaners, and other service providers. Julie highlights the importance of collaboration and breaking down competition to strengthen the industry. Julie's advocacy extends to national efforts, including her involvement with VRMA's Government Affairs Council and the Right to Rent Collaborative. She underscores the need for sustainable associations at local, state, and national levels to ensure the long-term success of the industry. Julie encourages others to get involved in advocacy, whether through financial contributions or active participation, to collectively make a significant impact. They conclude by discussing the balance between advocacy, personal life, and the importance of community support. Julie's contact information and resources for getting involved are also provided. You don’t want to miss this episode! ~~~~ https://vtstra.org/ ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Julie:  Email: director@vtstra.org Phone: 802-829-4024 Instagram: https://www.instagram.com/vtstra/ ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  Episode 133

Join Ellie Mertz, CFO of Airbnb, as she dives into exciting announcements from the 2025 Summer Release. She unveils new services and enhanced experiences designed to boost Airbnb's revenue and engage users beyond travel. Ellie highlights how hosts can increase their income by offering unique experiences, while also discussing the app's redesign with features for itinerary integration and social connectivity. Get insights into Airbnb's new focus on home services, enhancing affordability and quality for year-round engagement.

In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, is joined by Kerri Gibson, the CEO and co-founder of Chalets Hygge. Carrie shares the story behind the unique name of her company, which is inspired by the Danish concept of 'hygge,' emphasizing joy and contentment in life's simple moments.  Kerri discusses the accidental start of her short-term rental business in 2017 and how it quickly grew from one to six properties. She explains how her CPA background helped her in the analytical and creative aspects of property management. Kerri  also highlights the importance of location and operational efficiencies in scaling her business. The conversation transitions into her recent venture into running a 17-room motel, noting the operational differences and new challenges.  Kerri  touches on the importance of providing unique guest experiences and the decision to maintain an investor mindset while ensuring high operational standards. The discussion includes insights on managing teams, scaling thoughtfully, and leveraging technology and direct booking strategies. Kerri  concludes by sharing her long-term vision and the potential for future expansions, emphasizing the blend of investment and hospitality principles that drive her success. Those interested in following her journey can connect through her Instagram accounts and LinkedIn. You don’t want to miss this episode! ~~~~ https://www.linkedin.com/in/kerri-gibson-cpa/?originalSubdomain=ca ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  Episode 132

In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, is joined by Rebecca Lombardo, a fractional CMO and marketing strategist. Jamie and Rebecca discuss the meaning of a fractional CMO and its role in the vacation rental industry. Rebecca shares her journey into the vacation rental space, starting as a CMO at True Place, a company specializing in photography and virtual tours for vacation rentals.  The conversation covers the difference between listing and marketing a property, including the importance of understanding your audience through market research. Rebecca explains how to generate demand by tailoring marketing efforts to resonate with guests and homeowners, rather than relying solely on platforms like Airbnb or VRBO. She emphasizes the value of data in determining where to focus marketing efforts, such as social media demographics and email engagement.  The episode also touches on measuring the success of marketing strategies through various funnel stages, from initial engagement to conversions. Rebecca advises hosts on the initial steps for developing a marketing strategy and highlights the significance of identifying and targeting a niche audience. The importance of building a brand that stands out in a crowded market is discussed, including the potential to attract both guests and homeowners. Jamie and Rebecca also explore strategies for owner acquisition, particularly within specific communities, and the advantages of organic growth through word-of-mouth. During times of economic uncertainty, Rebecca stresses the importance of maintaining marketing efforts to capitalize on future opportunities.  The discussion includes insights on organic and paid social marketing, as well as the benefits of investing in marketing during downturns. Finally, Rebecca provides her perspectives on engaging in effective marketing and adapting to changing market conditions. You don’t want to miss this episode! ~~~~ https://www.linkedin.com/in/rebeccabredholt/ ~~~~ Signup for AirDNA for FREE👇 https://app.airdna.co/data  ~~~~ Connect with Jamie on LinkedIn and Twitter:  LinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane  ~~~~ Connect with Scott on LinkedIn:  LinkedIn: https://www.linkedin.com/in/sagescott ~~~~ Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram: LinkedIn: https://www.linkedin.com/company/airdna/   Twitter: https://twitter.com/airdna  TikTok: https://www.tiktok.com/@airdna.co  Instagram: https://instagram.com/airdna.co  Episode 131

In this episode of the STR Data Lab, Jamie Lane, Chief Economist at AirDNA, is joined by Bram Gallagher, Director of Forecasting at AirDNA. The duo discusses several pressing topics within the short-term rental industry and broader economic indicators. They begin by reviewing March performance and early April trends, noting a mixed story influenced heavily by recent tariff announcements. Despite a challenging 2023, 2024 saw positive momentum, particularly in mountain resorts benefiting from good snowfall. However, March presented a slight decline in demand growth and occupancy rates, partly due to a calendar shift with spring break and Easter moving to April. Urban markets saw significant new listings, leading to a notable increase in supply, especially in cities like Jersey City and Newark, following New York's short-term rental regulations. Interest rates, inflation, and consumer confidence are discussed in depth. Bram notes a hesitant stance from the Fed to lower interest rates due to inflationary pressures. Employment remains strong, but consumer confidence and business sentiment have declined. The discussion also touches on the impact of exchange rates on international travel, with Americans potentially favoring domestic destinations due to a weaker dollar against the Euro. Further, summer travel pacing shows positive trends in traditional vacation rental markets but sluggish demand in urban and suburban areas. Lastly, the episode delves into price evolution, with March showing smaller increases in average daily rates (ADRs) compared to January and February, highlighting affordability concerns amid economic uncertainties. Bram concludes with a look ahead, emphasizing the importance of monitoring layoffs and wage inflation as critical indicators for the economic outlook.You don’t want to miss this episode!~~~~Signup for AirDNA for FREE👇https://app.airdna.co/data ~~~~Connect with Jamie on LinkedIn and Twitter: LinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane ~~~~Connect with Scott on LinkedIn: LinkedIn: https://www.linkedin.com/in/sagescott~~~~Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:LinkedIn: https://www.linkedin.com/company/airdna/  Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co Instagram: https://instagram.com/airdna.co Episode 130

In this episode of the STR Data Lab, Jamie Lane is joined by John An, founder of TechTape. The two share insights into navigating today’s volatile travel market. Jamie highlighted that 2024 is shaping up to be a more challenging year, with signs of softening demand in several U.S. markets. He pointed to Washington, D.C. as a key example, where government-related travel is slowing due to federal budget tightening. John emphasized that revenue management today is more about feel and adaptability than relying solely on hard data. He compared it to driving—requiring constant micro-adjustments rather than abrupt turns.Jamie supported this idea, adding that operators who watch their pacing, ADR, and occupancy weekly or even daily are the ones staying ahead. John mentioned that too many small operators still use a “set it and forget it” approach to pricing, which is risky in the current environment. He explained that intuition should be paired with data to make smart, timely decisions. Jamie echoed that sentiment, noting that even in tough markets, success is possible with active monitoring and responsiveness. John said the best operators act like football coaches—adjusting their strategy based on how the “game” (market) is playing out, not just on a pre-written playbook.Both speakers agreed that frequent check-ins—weekly or bi-weekly—on business performance are critical. John stressed that there’s no one-size-fits-all model, and pricing strategies need to be fluid. Jamie added that being proactive instead of reactive is a key differentiator right now. They concluded that the combination of consistent data review and strategic intuition is what separates good operators from great ones. Ultimately, staying close to the numbers while understanding the story behind them is the best path forward.You don’t want to miss this episode!~~~~www.https://www.gettechtape.com/~~~~Signup for AirDNA for FREE👇https://app.airdna.co/data ~~~~Connect with Jamie on LinkedIn and Twitter: LinkedIn: https://www.linkedin.com/in/jamiehlane/ Twitter: https://twitter.com/Jamie_Lane ~~~~Connect with Scott on LinkedIn: LinkedIn: https://www.linkedin.com/in/sagescott~~~~Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:LinkedIn: https://www.linkedin.com/company/airdna/  Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co Instagram: https://instagram.com/airdna.co Episode 129