STR Data Lab™ by AirDNA

Jamie Lane
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Jan 9, 2026 • 50min

The STR Industry Is Normalizing: What That Means for Growth, Profitability, and Tech in 2026

Is the short-term rental industry struggling — or simply growing up? In this episode of The STR Data Lab, AirDNA Chief Economist Jamie Lane sits down with Simon Lehmann to unpack what “normalization” really means for STR operators, investors, and property managers heading into 2026. After years of explosive growth, the industry is entering a new phase — one defined less by expansion and more by execution.Simon shares why demand hasn’t collapsed the way headlines suggest, why strong operators are still thriving, and why the biggest shift happening right now is in expectations. Growth rates, margins, and valuations are resetting — but that doesn’t spell trouble. Instead, it’s forcing a long-overdue focus on discipline, systems, and unit-level profitability. As competition intensifies and margins compress, professionalism is no longer optional.The conversation also dives into technology and AI, exploring why the future isn’t about more tools, but fewer — and better — ones. From fragmented tech stacks and data silos to the elusive “source of truth,” Jamie and Simon explain why operators who master their data will be best positioned to survive (and win) in the next chapter of STRs.You don’t want to miss this episode if you’re planning for 2026 and beyond.Key Takeaways from This EpisodeNormalization ≠ downturn: The STR industry isn’t collapsing — growth expectations and return profiles are simply resetting.Execution now beats expansion: We’ve moved from a growth story to a selection story, where strong operators pull ahead.Professionalization means discipline: Systems, process rigor, and unit-level economics matter more than portfolio size.Margins are under pressure: Rising costs and regulation make revenue management and cost control essential skills.Tech stacks must simplify: The next wave of STR tech will focus on integration, AI-driven insights, and a single source of truth — not more point solutions.Sign up for AirDNA for FREE 👇https://bit.ly/4jcZdsL—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 164
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Dec 25, 2025 • 32min

Holiday Bookings Rise as STR Demand Shifts Into 2026

November delivered a mixed bag for short-term rentals — and this episode breaks down what really happened beneath the headline numbers. RevPAR dipped, occupancy softened, and demand growth slowed, but not for the reasons many hosts might expect. Jamie Lane and Bram Gallagher unpack how calendar shifts, supply growth, and subtle demand dynamics distorted the monthly data — and why November may not be as weak as it first appears.Beyond performance, the conversation zooms out to the broader economic backdrop shaping STR demand. With new jobs and inflation data finally back online, the picture that emerges is one of a gradually softening labor market, uneven sector growth, and continued uncertainty around interest rates. The hosts also explore troubling trends in international inbound travel, particularly from Canada, and what policy shifts — or global events — could mean for future recovery.The episode closes on a forward-looking note, spotlighting holiday pacing and the early signals for 2026. From stronger-than-expected Christmas and New Year travel to a surge in bookings tied to the 2026 World Cup, this data-rich discussion offers hosts and operators critical insight into where opportunity — and risk — may lie in the months ahead.You don’t want to miss this episode if you’re planning for 2025 and beyond.Key Takeaways for STR Hosts & ManagersNovember’s softness was partly a calendar illusion: A day-of-week shift materially impacted occupancy and demand comparisons.Rates are stabilizing again: ADR and repeat rent index growth returned after a weak late summer, signaling pricing power may be improving.International demand remains a concern: Inbound travel to the U.S. is still significantly down, especially from Canada.Holiday travel is shifting later: New Year’s is pacing exceptionally strong, pushing more demand into early January.The World Cup is already reshaping 2026 demand: June bookings are surging — especially in host cities — with major implications for pricing and strategy.Sign up for AirDNA for FREE 👇https://bit.ly/4mAqNR0—————www.airdna.co/blog/us-review-november-2025—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 163
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Dec 18, 2025 • 41min

2026 STR Outlook: Growth, Risks, and Opportunities

What happens when supply finally stabilizes, demand shifts gears, and the global economy refuses to follow the script? In this year-end Outlook episode, AirDNA Chief Economist Jamie Lane sits down with Bram Gallagher to break down what actually happened in 2025 — and what STR hosts and property managers should prepare for in 2026.Together, they revisit last year’s predictions on supply growth, occupancy, and pricing, grading where the industry hit the mark (and where reality surprised us). The conversation then looks forward, unpacking how macroeconomic forces — from inflation and interest rates to housing affordability and global travel trends — are shaping the next phase of the short-term rental market.The takeaway? 2026 may not be a breakout year, but it’s a pivotal one. With supply re-accelerating, demand patterns evolving, and events like the World Cup looming large, this episode offers a grounded, data-backed roadmap for navigating what’s ahead — especially for operators who are thinking strategically rather than reactively.You don’t want to miss this episode!Key Takeaways for STR Hosts & OperatorsSupply has bottomed — and it’s coming back. After slowing sharply in 2025, supply is expected to re-accelerate in 2026, especially in resort and suburban markets.Occupancy may soften slightly before rebounding. Supply could outpace demand in the short term, leading to modest occupancy pressure before conditions rebalance in 2027.Pricing power remains limited but stable. ADR growth should improve modestly, though most existing listings will need to hold rates steady rather than push aggressive increases.International demand is an X-factor. The 2026 World Cup could drive record inbound travel — but policy and sentiment will play a major role in how big that impact is.Experienced operators have the advantage. The next wave of supply growth is likely driven by more professional, intentional investors — raising the bar for performance and operations.Sign up for AirDNA for FREE 👇https://bit.ly/413X3Ut—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 162
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Dec 11, 2025 • 41min

How to Price Your STR for the 2026 World Cup

In this insightful conversation, revenue strategist Rebecca Ballart, founder of Happy Guest and co-founder of Reven Research, shares her expertise on pricing strategies for the upcoming 2026 World Cup. She explains how mega-events differ from peak seasons, emphasizing unpredictable booking patterns and the importance of adjusting rates dynamically. Rebecca also discusses length-of-stay tactics, highlights the significance of local supply, and shares real-world examples of pricing successes and challenges, offering practical tips for hosts in every key city.
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Dec 4, 2025 • 32min

What 2026 Will Look Like for STRs

The short-term rental market is entering a new phase — one where stability, not volatility, is driving the biggest changes. In this fireside chat from the Data & Revenue Management Conference, Jamie Lane joins Simon Lehmann and Pedro Borges to break down the real signals behind 2025’s “steady state” and what it means for hosts and managers heading into 2026. This isn’t a hype-filled projection; it’s a data-backed look at supply slowdowns, shifting guest behavior, and how professionalization continues to reshape the competitive landscape.From the K-shaped performance split between luxury and mid-market listings to the growing influence of OTA ranking systems, the conversation highlights why outperforming your market now depends less on macro tailwinds — and more on operational sharpness. Jamie and Pedro dig into pricing challenges, the emerging STR-to-midterm pivot in major cities, and how rising owner expenses like taxes and insurance are reshaping what “profitability” even means. If you want a grounded, unfiltered view of where the industry is actually heading, this episode delivers it.For STR operators planning their next move, this is essential listening. You don’t want to miss this episode!Key TakeawaysStability requires strategy: With occupancy flat and supply growth at historic lows, 2025–2026 will be a competition for share, not an automatic lift.Quality gaps matter: Listings with sub-4.7 ratings are shrinking fastest as OTAs elevate top-tier properties and push weaker performers to page two and beyond.Profitability is the real KPI: Rising insurance and property taxes mean managers must understand — and communicate — homeowner-level financial realities.Luxury grows, mid-market squeezes: The K-shaped recovery continues, rewarding high-end supply while challenging budget and mid-tier operators.Midterm strategies surge: Regulatory pressure and seasonality are accelerating the blend of STR and midterm stays, especially in cities like NYC, Denver, and LA.Sign up for AirDNA for FREE 👇https://bit.ly/45KslCy—————Connect with Jamie on social mediaLinkedIn: https://www.linkedin.com/in/jamiehlane/  Twitter: https://twitter.com/Jamie_Lane—————Connect with Scott on social mediaLinkedIn: https://www.linkedin.com/in/sagescott—————Connect with AirDNA on social media:Instagram: https://instagram.com/airdna.coLinkedIn: https://www.linkedin.com/company/airdna/Twitter: https://twitter.com/airdnaTikTok: https://www.tiktok.com/@airdna.co—————Episode 160
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Nov 27, 2025 • 38min

Scaling Smart, Not Big: Inside Kylee & Steven’s Approach to Boutique Management

Kylee and Steven Neil Hauser, a dynamic duo in boutique vacation rentals, share their journey from renovating a duplex in San Diego to managing over 40 properties while traveling across the U.S. They highlight the importance of quality over quantity as they opt for a curated management style. Insightful tools like Uplisting and Breezeway empower their operations. Their experiences as guests reshape their hosting approach, prioritizing personalized guest interactions. Tune in for actionable tips for aspiring hosts and operators seeking a balanced lifestyle!
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Nov 13, 2025 • 25min

Sonder’s Fall, Market Shifts, and What It Means for STR Operators

Sonder's bankruptcy is shaking up the short-term rental market, revealing cracks in the rental arbitrage model. The drop in international travel is leading to uneven recovery in urban areas. Surprisingly, luxury travel is thriving while midscale operators, like Sonder, struggle. Airbnb's new service fees may cut into host revenues, and occupancy rates are declining. Plus, advancements in machine learning promise to enhance data accuracy, helping operators navigate these turbulent times more effectively.
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Nov 6, 2025 • 30min

How to Win in STR Niches: Designing the Ultimate Bachelorette Stay

Vanessa Aguirre, founder of The Femme House, creates unforgettable bachelorette experiences through themed short-term rentals. She discusses the power of niche targeting, revealing how focusing on specific traveler types can lead to significantly higher occupancy and revenue. Vanessa highlights the importance of designing functional, Instagrammable spaces, like beauty bars and mini golf, over mere aesthetics. With many bachelorette groups booking far in advance, she emphasizes effective communication and strategic planning to enhance guest satisfaction and relations with neighbors.
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7 snips
Oct 30, 2025 • 45min

Data, AI, and the Future of STR Tech with CEO Rohit Bezewada

Rohit Bezewada, CEO of AirDNA and Uplisting, shares insights shaped by his roles at Uber and J.P. Morgan. He emphasizes the importance of data-driven decisions in the short-term rental industry. Rohit discusses the evolution of AirDNA from analytics to offering operational tools, aiming to better serve individual hosts. He reveals plans for AI-powered assistants and strategies targeting the long tail of hosts. Expect a future where revenue management is simplified and trust in data is paramount, as well as a glimpse into Rohit’s personal journey buying a short-term rental.
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11 snips
Oct 23, 2025 • 30min

Why AI and Local Hosts Are Redefining the STR Industry

Explore how AI tools are transforming guest experiences and communication in the short-term rental space. Discover the '4.7 Rule,' revealing that property managers with lower review scores face higher client churn rates. Learn why local co-hosts are outpacing national brands in success, driven by proximity and personal touch. Insights into current market trends show muted summer demand and a surprising 40% surge in New Year’s bookings. Don’t miss the important PSA for Airbnb hosts using property management systems!

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