STR Data Lab™ by AirDNA How to Win in STR Niches: Designing the Ultimate Bachelorette Stay
Nov 6, 2025
Vanessa Aguirre, founder of The Femme House, creates unforgettable bachelorette experiences through themed short-term rentals. She discusses the power of niche targeting, revealing how focusing on specific traveler types can lead to significantly higher occupancy and revenue. Vanessa highlights the importance of designing functional, Instagrammable spaces, like beauty bars and mini golf, over mere aesthetics. With many bachelorette groups booking far in advance, she emphasizes effective communication and strategic planning to enhance guest satisfaction and relations with neighbors.
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Niche Focus Scales Quickly
- Leaning into a single guest avatar (bachelorettes) quickly drove bookings and proved scalable.
- Designing for one group lets a host become the repeat choice for that niche.
Expansion After Early Traction
- Vanessa expanded from Nashville to Scottsdale after the first property booked fast.
- She doubled down with larger murals and a seven-seat beauty bar on the second property.
Design For Function And Photos
- Prioritize functional, social-worthy amenities over just pink decor to attract bachelorette groups.
- Build features that double as photo moments and usable amenities, like backdrops and karaoke stages.