What happens when a short-term rental host fully leans into one guest avatar—and builds a brand around it? In this episode, Jamie Lane sits down with Vanessa Aguirre, founder of The Femme House, to explore how she turned themed, photo-worthy bachelorette stays into a thriving STR portfolio. From neon signs and heart-shaped mini golf to seven-seat beauty bars, Vanessa shares how creating an experience—not just a place to sleep—translates to higher occupancy, premium rates, and months-ahead bookings.
As part of AirDNA’s new “guest avatar” series, this conversation dives deep into the data and design strategy behind properties made for specific traveler types. Vanessa and Jamie unpack how catering to groups like bachelorettes can yield up to 35% higher revenue, what hosts often overlook when trying to enter this niche, and why “thinking like a bride” matters more than any pricing tool.
You don’t want to miss this one—it’s a masterclass in creative differentiation for hosts looking to stand out in competitive markets.
Key Takeaways:
🎯 Niche down to scale up: Targeting a specific traveler type (like bachelorettes) can yield outsized returns.
💡 Experience beats aesthetics: Beyond pink wallpaper, success comes from functional, “Instagrammable” design.
📅 Plan ahead for long-term bookings: Bachelorette groups often book 6–12 months out, offering stable revenue forecasting.
💬 Overcommunicate: Set expectations early and often to maintain smooth guest and neighbor relationships.
🔄 Stay on trend: The bachelorette market evolves quickly—hosts must refresh content, décor, and amenities yearly to stay relevant.
https://www.tiktok.com/@vanessaeaguirre?lang=en
https://www.instagram.com/vanessa.e.aguirre/?hl=en
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Connect with Jamie on social media
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
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Connect with Scott on social media
LinkedIn: https://www.linkedin.com/in/sagescott
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Connect with AirDNA on social media:
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Episode 157
