STR Data Lab™ by AirDNA How Social Media Can Drive Direct Bookings for STR Hosts | Mountain Mama Cabins Story
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Oct 2, 2025 Brittany Magsig, the founder of Mountain Mama Cabins and a social media creator, discusses her journey of turning a pandemic purchase into a thriving short-term rental business. She shares how she grew her social media presence to drive over 60% of bookings directly. Brittany reveals the types of content that truly attract guests, emphasizing the importance of authenticity over polished images. She also offers practical advice for hosts on balancing their influencer persona with guest interactions and building trust through transparency.
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Buying A Cabin During COVID Kickstarted It
- Brittany bought her first Smoky Mountain cabin during COVID and used personal knowledge of the area to take the risk.
- She turned early Instagram/TikTok posts of cabin footage into consistent content that filled bookings and grew her audience.
Consistency Beats Perfection
- Post consistently rather than waiting for perfect content; frequency drives reach and bookings.
- Keep the strategy that works and resist changing it when it's producing results.
From Side Hustle To Booking Platform
- As her single cabin booked up, Brittany began promoting other owners' cabins as a paid side hustle.
- She partnered with a retired software developer friend to build a better direct-booking website and analytics for scaling.