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Brittany Magsig
Founder of Mountain Mama Cabins and social media creator who grew a large following to drive direct bookings and build a short-term rental business in the Smoky Mountains.
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Oct 2, 2025
• 35min
How Social Media Can Drive Direct Bookings for STR Hosts | Mountain Mama Cabins Story
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Brittany Magsig, the founder of Mountain Mama Cabins and a social media creator, discusses her journey of turning a pandemic purchase into a thriving short-term rental business. She shares how she grew her social media presence to drive over 60% of bookings directly. Brittany reveals the types of content that truly attract guests, emphasizing the importance of authenticity over polished images. She also offers practical advice for hosts on balancing their influencer persona with guest interactions and building trust through transparency.
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