The Short Term Show Authentic Growth and Direct Bookings through Social Media with Brittany Magsig
Nov 26, 2025
Join Brittany Magsig, a former social worker turned short-term rental investor and the creative mind behind Mountain Mama Cabins. Brittany shares her inspiring journey from the classroom to real estate, motivated by motherhood and the quest for freedom. She discusses her first cabin purchase in the Smoky Mountains, management hurdles, and her impressive TikTok strategy that drives over 70% of her bookings. The conversation also dives into adapting to market changes and the power of authenticity in growing a successful rental business.
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Pivot From Social Work To Hosting
- Brittany Magsig started as a school social worker and became a short-term rental host after her first child and a pandemic trip to the Smokies.
- She bought a cabin during COVID while still working mornings and lunches to manage bookings herself for years.
How They Bought Their First Cabin
- Brittany and her husband bought a three-bedroom Smokies cabin for $426K after negotiating a for-sale-by-owner listing.
- The cabin had a view, hot tub, and turnkey condition which made them proceed despite it feeling over budget.
Adapt To Market Saturation
- Expect to adapt and work harder as markets saturate; passive booking fades with competition.
- Invest time into marketing and operational improvements to maintain income rather than rely on past passive gains.
