STR Data Lab™ by AirDNA Inside Vrbo’s Strategy: Quality Over Quantity, AI Innovation, and the Future of Vacation Rentals
The vacation rental landscape is evolving fast — and Vrbo’s taking bold steps to redefine what “success” means in this new era. In this episode, Jamie Lane sits down with Tim Rosolio, VP of Vacation Rental Partnerships at Expedia Group, to explore how Vrbo is prioritizing quality over quantity, building stronger demand through Expedia’s massive network, and integrating cutting-edge AI tools to improve the booking journey for guests and hosts alike.
Tim shares an inside look at Vrbo’s journey from HomeAway’s early subscription days to today’s global platform, explaining how the industry’s supply boom has reshaped what travelers expect — and what property managers need to deliver. From AI-powered review summaries to the “One Key” loyalty program bridging hotels and vacation rentals, this conversation unpacks the biggest levers shaping the next phase of STR growth.
Whether you’re managing one property or a thousand, you’ll walk away with insights to future-proof your business in an increasingly competitive market.
Don’t miss this one — it’s packed with an insider's perspective you won’t find anywhere else.
Key Takeaways
🏠 Quality is the new growth metric: Vrbo is focusing less on adding listings and more on ensuring consistent, high-quality guest experiences.
🌍 Expedia integration is expanding demand: Vacation rentals are now surfacing across Expedia’s B2B and brand ecosystem, from Delta to AmEx Travel.
💳 Vrbo Payments opens new opportunities: Opting in allows hosts to tap into global distribution networks while simplifying transactions.
🤖 AI is transforming the traveler journey: From review summaries to search partnerships with Perplexity, AI is boosting discovery and conversion.
💡 Loyalty meets vacation rentals: The One Key program connects hotel and STR bookings, attracting new guests who can “burn” points on vacation homes.
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Connect with Scott on social media
LinkedIn: https://www.linkedin.com/in/sagescott
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Episode 153