Agency

In this episode of the Agency podcast, we speak with Lachlan Rowston, one of Australia’s most well-known and respected fitness entrepreneurs, about his Gen 2 gym model, overcoming market saturation, challenging the traditional gym status quo, strategies for building a loyal client base and much more. (00:00) Intro (03:46) Gen Two Fitness (07:31) Subscription Models (12:01) Centralized Programming (16:31) Navigating Business Growth (21:31) Upfront Payments (25:46) Operating During a Pandemic (32:01) Lessons from Lockdown (35:31) Business Strategy Shifts (40:01) Systematic Community Building (44:01) Managing Client Engagement (48:01) Balancing Growth and Reflection (52:01) Mental Frameworks for Positivity (56:31) Overcoming Negative States (01:01:01) Leadership and Delegation (01:04:31) Prioritizing Non-Urgent Tasks (01:07:31) Avoiding Life Passing By (01:10:31) Work-Life Balance Challenges (01:13:01) Frameworks for Decision Making (01:16:01) Navigating Economic Uncertainty (01:18:31) Partnership Opportunities (01:21:31) Scaling into New Markets (01:24:01) Branding and Marketing (01:27:31) Future Vision and Goals (01:30:31) Conclusion and Gratitude

In this episode of Agency podcast, Jay Wright, one of Australia’s top e-commerce experts, breaks down the essentials of marketing. From quickly adapting to changing digital trends, harnessing consumer feedback for explosive growth, and strategic product development, discover the tactics he uses to help his clients more than 10x their revenue. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (04:45) E-Commerce Fundamentals (10:21) Overcoming Camera Shyness (15:36) Networking for Success (20:23) Leadership and Action (26:00) Building Brand Authenticity (30:16) Product Development Insights (35:34) Case Study: Scaling Success (40:24) Handling Rapid Growth (45:03) Learning from Failures (55:10) Leveraging Industry Knowledge01:00:06 Building a Strong Team (01:05:14) Marketing Strategy Evolution (01:10:23) Personal and Professional Growth (01:15:06) Vision for the Future (01:20:04) Legacy

Stand-up comedian Mark Normand is known for his sharp, punchy delivery and observational humor. He has appeared in major platforms like Conan, The Tonight Show, and The Late Show. In this episode, Mark and Dain discuss how to craft comedy materials, find your own style, handle hecklers, engage the audience, the art of improvisation, and how to continuously evolve as a comedian. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (03:24) The First Open Mic (04:16) Joke Writing Beginnings (04:52) First Comedy Meeting (06:01) A Troubling Comedy Debut (07:13) Gaming and Comedy Parallels (08:00) The Long Road to Mastery (10:00) Struggles and Resilience (12:00) The Transition to Professionalism (15:00) Building an Audience (17:30) Personal Success Defined (19:15) Evolution of Comedy Styles (22:00) The Comedy Process (23:30) Networking and Success (25:45) Creativity in Constraints (28:45) Independence vs. Gatekeeping (31:32) Comic Critique of Hollywood (33:45) The Rise of Podcasting (35:25) Building a Crew (36:12) The Value of Hard Work (38:10) Long-Term Struggle (39:45) Overcoming Impatience (41:30) Adjusting to New Media (43:10) Technology and Social Commentary (45:40) Comedy's Changing Landscape

In this episode of Agency, we sit down with Emily Chancellor, one of Australia’s top rugby players. A force of resilience and leadership, Emily takes us inside her journey – from the triumph of being named Rugby Australia Player of the Year to the grit required to bounce back from a torn ACL. She opens up about her time with the Wallaroos and NSW Waratahs, sharing the mental and physical battles of recovery and the critical role of mental toughness and teamwork in elite sports. This is a story of relentless pursuit, resilience, and mindset needed to dominate not only in sports but in business and life. Also streaming on YouTube, and Apple Podcasts. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:00) Overcoming Challenges (05:15) The Power of Small Wins (08:30) Balancing Positivity and Realism (12:00) Using Criticism as Motivation (15:21) Evolving Sports Landscape (19:44) Equality in Sports (23:16) The Necessity of Self-Reflection (26:46) The Obsession for Success (30:31) Accepting Criticism and Moving Forward (33:01) Personal Transformations (36:16) Building Mental Resilience (39:46) Inspirations and Role Models (43:01) Balancing Personal and Professional Life (46:31) Self-Identity in Career (49:48) Understanding Strengths and Weaknesses (52:01) Emotional Intelligence in Sports (55:19) Building a Supportive Community (58:46) Goals Beyond Sports (01:02:01) Lessons Learned from Adversity (01:05:26) Facing Gender Challenges (01:08:31) Creativity and Innovation in Training (01:12:11) Psychological Strategies for Success (01:15:31) Defying Expectations (01:19:03) Defining Personal Legacy

Today’s guest, Olivia Vivian is an Olympian, Guinness World Record holder, and the epitome of grit. Born with a hole in her diaphragm, doctors said she could never play sports again. But Olivia? She didn’t just defy the odds – she obliterated them. Through sheer dedication, relentless pursuit, and an unshakeable mental spirit, she silenced every doubter. Her story is packed with moments that will give you chills. Moments of heart-wrenching despair when she almost gave up. Moments of unbreakable strength that pushed her to keep going. And moments where she adapted, overcame, and soared above every obstacle in her path. If you’re searching for raw, unfiltered inspiration, stories of triumph over impossible odds… ones that spark to fuel your own journey, this episode is a must-watch. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:00) Building Resilience (04:15) Routine and Consistency (06:36) Growth Through Adversity (08:45) Visualization Techniques (11:00) The Role of Community (13:15) The Alter Ego Concept (15:48) Learning from External Environments (18:12) Harnessing Competitive Settings (20:47) Training and Discipline (23:18) Managing Pressure (25:30) Transformative Growth (28:00) Shifting Mindsets (31:00) Embracing Challenges (33:25) Understanding Personal Branding (35:55) Navigating Public Expectations (38:30) The Importance of Mentorship (41:00) Cultural Perspectives (43:30) Overcoming Doubts (46:06) Vision for the Future (48:30) Unlearning and Relearning (50:55) Handling Criticism (53:20) Balance Between Professional and Personal Life (55:44) Leveraging Experiences (58:07) Challenges of Public Recognition (01:00:14) The Learning Journey (01:02:30) Embracing Vulnerability (01:05:00) Building a Support Network (01:07:30) Inspiring Others (01:10:00) Concluding Thoughts

In today’s episode, Kristy talks about the value of building brands. The secret recipe every powerhouse brand uses to avoid confusion and stand out in a crowded marketplace. Kristy and Dain deep dive into the importance of crafting a brand persona and tying it together with complementary visuals and voice to evoke strong emotions in the audience.Especially at a time when every person can become an influencer, the value of branding is paramount. Learn the tricks of the trade from two masters of branding on this episode of The Agency Podcast. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (03:34) Understanding Branding (07:25) Art Direction & Creative Deployment (16:38) Building Systems in Business (24:01) Foundation of Support (32:11) Emotional Detachment & Client Management (41:00) The ACE Method & Client Trust (47:57) Gracious Intent in Feedback (55:12) Personal Branding & Authenticity (01:01:46) Navigating Business Challenges (01:08:18) Project Management & Team Building (01:12:06) Scaling & Delegation (01:16:01) The Power of Happiness (01:22:36) Crafting Impactful Dreams

Alexandra Murray is the CEO and founder of Be Seen Social (an influencer marketing agency with a strong focus on TikTok.) Selected for the Forbes 30 under 30, Alexandra shares the strategies that helped her launch and scale her own agency. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:40) From Beginnings to Business (06:49) Adolescent Ventures (08:04) Influencer to Entrepreneur (10:33) Building the Agency (14:24) Content Creation Strategies (19:02) Innovative Marketing Approaches (23:54) Social Media Dynamics (26:50) Client Relations and Campaigns (30:25) Organizational Culture (34:18) Work-Life Balance The Role of Delegation (44:15) Team Dynamics and Leadership (44:16) Growth and Adaptation (48:06) Overcoming Burnout (51:15) Mastering Efficiency (55:05) Personal Development and Goals (58:20) Networking and Community Building (01:00:32) Entrepreneurial Philosophy (01:02:42) Motivational Insights (01:04:12) Challenges in Business (01:05:32) Industry Trends and Observations (01:06:12) Building a Legacy

Adam Hudson is an entrepreneur and the host of the Unemployable podcast. As an expert in business success, he talks about how he has failed way more than he has succeeded. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:36) Early Life and Ambitions (05:16) The Turning Point (08:06) The Role of Motivation (11:43) Overcoming Early Challenges (15:31) Growth Mindset (19:21) The Influence of Mentors (23:06) Defining Success (26:51) Financial Wisdom (30:35) Importance of Resilience (34:21) Building a Network (38:06) Embracing Failure (41:40) Entrepreneurship Myths (45:16) Strategic Goal Setting (48:59) Time Management (52:41) Innovation and Adaptability (56:21) Personal Well-being (59:56) Leadership Lessons (01:03:38) Empowering Others (01:06:17) Navigating the Digital Age (01:09:01) Overcoming Limiting Beliefs (01:11:26) The Power of Habits (01:13:09) Building Brand Value (01:15:46) Effective Communication

Laura Higgins a business coach for creative service providers, host of the Business Playbook Podcast, and a marketing expert who advocates for creativity in business. If you’re looking to grow your influence, presence, and business, this is one you simply cannot miss. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Intro (02:53) Starting Out (05:47) Challenges in Sales (08:40) Embracing Social Media (11:33) Adapting to Change (14:26) Confidence and Overcoming Fear (17:19) Perceptions of Creativity (20:12) Pricing and Sales Strategies (23:05) Growth and Expansion (25:58) The Artist’s Dual Life (28:51) Work Ethic and Creativity (31:44) Reflections on Social Media (34:37) The Role of Mentorship (37:30) Navigating Burnout (40:23) Marketing Course Launch (43:16) Handling Rejection (46:09) Building Systems and Teams (49:02) The Balance of Yes and No (51:55) Creative Challenges (54:48) Strategic Networking (57:41) Leveraging Opportunities (01:00:34) International Expansion (01:03:27) Overcoming Imposter Syndrome (01:06:20) Creating Community (01:09:13) Event Organization (01:12:06) Future Planning (01:14:59) Navigating Transitions (01:17:52) Cultivating Resilience (01:20:45) Closing Insights (01:23:38) Final Thoughts

Ben Lipschitz, co-founder of FoodByUs, Australia’s largest online wholesale food marketplace, shares his journey scaling businesses into a two-sided marketplace. This episode is full of golden nuggets that will teach you how to innovate, adapt, evolve, and scale for growth – whether you’re in a hospitality industry or another industry. Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction (03:01) Early Entrepreneurship (06:16) Pivotal Business Concepts (12:01) Overcoming Industry Challenges (18:01) Building Client Trust (23:31) Technology Adaptation (28:46) Problem-Solving Processes (35:01) Customer-Centric Approaches (40:14) Field Research Importance (45:22) Creative Business Practices (50:01) Effective Leadership Traits (55:01) Lessons in Scaling Business (01:00:01) Navigating Product Evolution (01:05:01) Role of Feedback Loops (01:10:01) Digital Unification Strategies (01:12:51) Addressing Client Hesitation (01:15:11) Insights from Biographies (01:17:46) Learning from Industry Leaders