#43 - The Mindset Powering Australia’s Most Elite Gym | Lachlan Rowston

In this episode of the Agency podcast, we speak with Lachlan Rowston, one of Australia’s most well-known and respected fitness entrepreneurs, about his Gen 2 gym model, overcoming market saturation, challenging the traditional gym status quo, strategies for building a loyal client base and much more.

(00:00) Intro

(03:46) Gen Two Fitness

(07:31) Subscription Models

(12:01) Centralized Programming

(16:31) Navigating Business Growth

(21:31) Upfront Payments

(25:46) Operating During a Pandemic

(32:01) Lessons from Lockdown

(35:31) Business Strategy Shifts

(40:01) Systematic Community Building

(44:01) Managing Client Engagement

(48:01) Balancing Growth and Reflection

(52:01) Mental Frameworks for Positivity

(56:31) Overcoming Negative States

(01:01:01) Leadership and Delegation

(01:04:31) Prioritizing Non-Urgent Tasks

(01:07:31) Avoiding Life Passing By

(01:10:31) Work-Life Balance Challenges

(01:13:01) Frameworks for Decision Making

(01:16:01) Navigating Economic Uncertainty

(01:18:31) Partnership Opportunities

(01:21:31) Scaling into New Markets

(01:24:01) Branding and Marketing

(01:27:31) Future Vision and Goals

(01:30:31) Conclusion and Gratitude