Agency

Sally Obermeder is the cofounder of SWIISH and one of Australia’s most recognisable media personalities, known for building an engaged community through honesty, warmth and deeply human storytelling. From her early broadcasting career to leading a wellness brand with national reach, Sally has consistently prioritised authenticity and connection. In this episode, she reflects on the lessons learned through adversity, the realities of building a purpose-driven business, and the values that continue to guide her evolution as a founder and creator.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(04:18) Finding Purpose Through Adversity(08:55) The Power of Vulnerability in Media(13:42) Building Trust Through Storytelling(18:56) A New Vision for Community and Connection(23:41) The Realities Behind Public Success(29:02) Reframing Identity and Reinvention(34:53) The Birth of a Brand With Purpose(40:27) Building a Business While Raising a Family(46:18) The Lessons Entrepreneurship Teaches You(53:44) Redefining Success and Fulfilment(01:00:32) The Future of SWIISH and Personal Evolution

Mitchie Brusco is one of the most accomplished skateboarders in history, known for redefining what’s possible on a vert ramp. From becoming a global prodigy as a kid to landing the world’s first 1260, he has consistently operated at the very edge of human capability. Beyond the headlines, Mitchie shares a rare perspective on fear, pressure, identity, mental health and the psychological cost of high performance, offering hard-earned lessons from a career spent pushing past the limits.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(07:32) Early Rise to Fame(13:48) Pressure as a Teenage Prodigy(20:56) Breaking the Mega Ramp Ceiling(28:44) Learning Fear at 14(35:59) Managing Competition Pressure(43:21) The Road to the 1260(50:58) Landing the 1260(57:46) Tony Hawk’s Belief and Influence(01:05:12) Going Viral & Global Attention(01:12:58) Processing Achievement vs Reality(01:19:44) Lessons on Fear, Identity & Mastery

Jonathan Byrt, cofounder of Memobottle, shares his journey in revolutionizing reusable bottles. He highlights lessons learned from crowdfunding successes and the impact of scaling sustainably. Byrt discusses the challenges of B2B retention and the importance of strong retail partnerships. He emphasizes community-led development and why clarity in strategy is crucial for founders. Expect insights on creative marketing mistakes, co-brand partnerships, and the delicate balance between systems and creative freedom in a growing business.

Scott O’Neill is the founder and managing director of Rethink Investing, Australia’s leading commercial property advisory. After leaving his engineering career to pursue financial freedom, Scott built a multimillion-dollar portfolio and has helped thousands of investors create passive income through commercial real estate. In this episode, he shares his journey from engineer to entrepreneur, why commercial property outperforms residential, and how disciplined strategy and mindset can lead to long-term wealth and freedom.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction to Scott O’Neill & Commercial Property(06:03) The Risks of Traditional Residential Investing(12:09) Lessons From the GFC & Mining Town Collapse(18:03) Escaping the Middle Class Through Strategic Assets(24:01) How Scott Scaled Into Commercial Property(30:33) The Power of “Boring Businesses” That Print Cash(36:58) Finding Hidden Business Opportunities Locally(43:04) Scaling Multiple Companies Without Venture Capital(50:41) Founder Evolution: From Operator to CEO(57:56) What Real Market Disruption Looks Like(01:05:12) Commercial Solar: Australia’s Next Big Industry(01:12:44) The Future of Property, Energy & Long-Term Wealth

Callie Hart, a bestselling author and screenwriter known for her dark romance novels, shares her incredible journey from self-publishing to achieving a Netflix deal for her viral book, Quicksilver. She discusses overcoming burnout and reinventing her passion, tapping into the power of BookTok to reach a broad audience. Callie also delves into the intricacies of worldbuilding, crafting morally complex characters, and navigating fan expectations, all while maintaining her creative integrity amidst unexpected pressures.

Jesse Leeworthy, a product design engineer and co-founder of Memo Bottle, shares his journey from a simple idea to creating a flat reusable bottle that's redefined sustainable design. He discusses the chaos of manufacturing challenges and the pivotal Kickstarter launch that sold 14,000 units without ads. Jesse emphasizes the importance of authenticity in branding, using design as a tool for environmental change, and the emotional connection to products. He also reflects on balancing customer feedback with vision and the strategy of positioning Memo Bottle as a design-forward icon.

Allan Dib, bestselling author and marketing strategist behind The 1-Page Marketing Plan, shares transformative insights on efficient marketing systems. He delves into the psychology of customer decision-making, emphasizing the importance of clarity and niche positioning. Allan reveals why product quality alone isn't enough, urging businesses to prioritize sales and understand their ideal clients. He also advocates for building marketing assets and giving away valuable content to create demand, all while navigating the complexities of today's digital landscape.

Taryn Williams, the founder and CEO of The Right Fit and Wink Models, is a trailblazer in connecting brands and talent. In this conversation, she dives into the art of networking, explaining how genuine relationships can unlock business opportunities. Taryn shares techniques like nurturing your network, the importance of diverse connections, and strategies to avoid echo chambers. She emphasizes the value of authenticity in building trust and how a strong network is invaluable in shaping reputation and success.

Matthew Lakajev, co-founder of Seven Figure Creators and LinkedIn strategist, shares his secrets to generating $3.5 million in sales without going viral. He discusses the power of cold outreach and high-agency thinking in sales. Matthew emphasizes the importance of building trust and personal connections over algorithm-driven content. He also explores how to effectively manage founder psychology and creativity. With practical insights on leveraging LinkedIn and the art of influence, he offers actionable tips for scaling success with authenticity.

Omer Shai, Chief Marketing Officer of Wix, shares insights from his 17+ years at the company, detailing the transition from startup to a global brand. He discusses the importance of embracing AI and creativity alongside data-driven marketing. Omer reveals how Super Bowl campaigns shaped their branding, emphasizing rapid decision-making and user engagement. He highlights the need for leaders to foster a culture of open feedback and experimentation, urging founders to adapt and innovate in a fast-changing digital landscape.