Agency

Bonnie Gillies is a seasoned beauty professional with over two decades of experience spanning fashion, film, and digital media. As the founder of the award-winning brand Basic By B, she’s built a loyal following by bridging the gap between expert knowledge and accessible beauty. In this episode, Bonnie reflects on the evolution of the industry, the rise of conscious consumerism, and the nuanced balance between education and influence. A thoughtful conversation on brand building, authenticity, and what it means to lead with substance in a saturated space.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(08:14) Engaging Creatively with Influencers(13:51) The Importance of Authenticity in Content(24:06) The Evolution of Influencer Trends(30:15) Addressing Challenges(36:32) Building Influencer Networks(43:20) The Transition to Product-Based Ventures(48:14) Effective Branding(53:45) Honesty and Transparency(01:01:01) Navigating AI's Role(01:08:11) The Emerging Role of Creativity(01:12:49) Future Trends in Influencer Marketing

Jaryd Terkelsen is the co-founder of Beforeyouspeak Coffee, one of Australia’s fastest-growing performance coffee brands. What started as a simple idea to enhance daily performance has evolved into a global movement, stocked in over 3,000 stores and backed by elite influencers, Formula 1, and rising motorsport talent Jack Doohan. In this episode of The Agency Podcast, Jaryd shares the real story behind building a functional coffee brand from scratch, the bold partnerships that shaped its growth, and the mindset required to scale in a billion-dollar industry.

Sophia Athas, founder and creative director of Hatrik House, is renowned for her impactful branding work with major names like Sephora and Microsoft. In this conversation, she discusses the art of distinctive branding, emphasizing authenticity and emotional intelligence. Sophia also tackles the evolving landscape of influencer marketing, the role of AI in creativity, and the importance of tailored strategies that resonate with audiences. Her insights highlight the necessity of staying uncomfortable to innovate and create meaningful connections in the branding world.

Steve Chapman, a serial entrepreneur and co-founder of beverage brands Shine and Hyro, shares his fascinating journey from being sued by Facebook to building successful products. He emphasizes the vital role of mindset in bouncing back from failure and the need for authenticity in branding. Through captivating anecdotes, he discusses creating community through hydration, effective marketing strategies in a competitive industry, and the importance of genuine business relationships. Chapman's insights into resilience and personal growth make this conversation truly inspiring.

Matt Jensen is the founder and CEO of M.J. Bale, one of Australia’s most successful menswear brands, with over 80 stores and $100 million in annual revenue. In this episode, Matt reveals how he built a legacy brand rooted in integrity, sustainability, and product obsession. He shares lessons on entrepreneurship, the harsh realities of scaling, and why putting Australian wool and craftsmanship on the global stage remains his mission.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio(00:00) Introduction(07:38) The Foundations of Brand Building(14:53) Navigating Business in Challenging Economies(21:52) Hitting the Brick Wall(29:06) Rebuilding Smarter After Failure(36:12) Sustainability and the Cost of Doing Good(43:13) Purpose, Legacy, and Local Supply Chains(50:16) Creative Energy and Staying Resilient(57:20) Expanding Internationally With Purpose(01:04:25) Product Obsession and Family Business Values(01:11:47) Competing Through Craft and Integrity(01:19:10) The Future of Australian Fashion

Jack Henderson is a real estate entrepreneur with a $40 million personal property portfolio and founder of Henderson Advocacy, Endeavour Build, and Henderson Development. In this episode of The Agency Podcast, Jack unpacks the real reason people are stuck in today’s housing market, why victim mentality is holding Australians back, and how radical accountability, financial discipline, and long-term strategy can change your life—even if you’re starting with nothing.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkjLevel up your agency with Wix Studio today: https://www.wix.com/studio (00:00) Introduction (07:12) Early Hustle and Property Beginnings (14:23) The Truth About Wealth Creation (21:34) Victim Mentality and Reframing Challenges (28:45) Market Realities and Ownership Mindset (35:56) Getting Into the Game Early (43:07) Strategic Sacrifice and Long-Term Vision (50:18) Leveraging Debt to Build Wealth (57:29) Compound Growth and Asset Thinking (01:04:40) Mental Toughness and Entrepreneurship (01:11:51) Handling Setbacks and Staying the Course (01:19:02) Redefining Success in Property and Life

Lana Taylor is the co-founder of Three Birds Renovations, a multi-million-dollar business transforming the home renovation space through education, community, and content. In this episode of The Agency Podcast, Lana shares how she built one of Australia’s most beloved renovation brands, the psychology behind creating happier homes, and why authentic storytelling and community connection are the future of brand-building.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj Level up your agency with Wix Studio today: https://www.wix.com/studio (00:00) Introduction(07:08) From Corporate Life to Renovation Queen(13:42) Building a Community-Driven Brand(20:46) The Power of Education and Online Programs(28:55) Organic Growth Through Authenticity(36:11) Scaling While Staying Relatable(42:39) The Renovation Process Unpacked(50:55) Leading with Vision and Planning(57:55) Teaching Empowerment Through Styling(01:04:37) Entrepreneurship and Team Dynamics(01:12:06) Overcoming Challenges and Market Evolution(01:19:40) Vision for the Future of Renovation

Jeremy Tang is the founder of CMAX and a pioneer in programmatic SEO, helping scale brands through AI-driven, high-intent content. In this episode of The Agency Podcast, he reveals why most SEO advice is outdated, how freshness beats backlinks, and how small brands can outrank giants by targeting the long tail.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(06:45) The Truth About SEO: Head Terms vs Long Tail(15:20) Performance SEO: Why Blogs Are a Waste of Time(24:10) Freshness Wins: Why Old Content Hurts Your Rankings(31:35) Programmatic SEO Explained: Scaling Content with Automation(39:55) AI Content Risks: Hallucinations, Compliance & Quality Control(48:12) What Google Actually Wants: Relevance, Quality & Freshness(55:58) Dominating SEO with Long Tail Strategy(01:04:11) Avoiding SEO Superstition: Data-Driven Testing Wins(01:11:32) The Influence of AI and SEO on Consumer Behavior(01:20:10) How Startups Can Win Against Giants Like Nike(01:30:40) Building SEO Systems that Scale and Sustain

Paul Waddy is a globally recognised e-commerce expert, author, and strategist. He shares his e-commerce and branding lessons behind scaling brands like Showpo, Budgy Smuggler, Geedup, and Who Is Elijah to over $500M in collective revenue. In this episode, discover why most online stores fail, how to find product-market fit, and what it takes to build a sustainable e-commerce business.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(06:01) Discovering Purpose in E-Commerce(12:01) Making the Leap into Entrepreneurship(24:01) Lessons from Early Failures(36:01) Building Consistency in Business(48:01) Breaking and Rebuilding Brand Strategy(56:01) Reinventing Through Operations(01:04:01) Creating a Brand That Lasts(01:12:01) The Business Mindset Shift(01:18:01) Thriving Through Uncertainty(01:22:01) The Future of E-Commerce

Lachlan Cameron is a property expert and Managing Director of Canopy Green, a fund focused on large-scale residential land development across Australia. With decades of experience across pharmaceuticals, tech, and property, he unpacks what it really takes to succeed in today’s housing market. This episode dives into the mindset shifts, systemic challenges, and practical strategies within the property industry and is a must-listen for millennials and Gen Z.Book Rivyl in for a free 30-minute call, here: http://l.rivyl.com/JUPbkj (00:00) Introduction(03:06) Why Property Still Builds Wealth in Australia(07:11) Renters vs. Owners: Australia’s Cultural Divide(12:02) Generational Shifts in Property Affordability(17:07) The Land Use Paradox & Infrastructure Challenges(21:07) Is the System Broken or Just Hard to Enter?(26:16) Status, Security & Success Through Property(30:11) Debunking the Myth of Lost Opportunity(34:05) How to Get Started in Property—Mindset & Tactics(36:36) Buying to Live vs. Buying to Invest(41:06) What Makes a Good Investment Location(50:56) Tactical Property Investing: Real-World Strategies