Agency #102 - Why “Switching Off” Makes You More Successful | Cameron Grant
Dec 12, 2025
Cameron Grant, co-founder of Unyoked, dives into the transformative power of disconnecting in nature. After leaving his banking career, he emphasizes how Unyoked's minimalist cabins offer a sanctuary for creativity and rest. Cameron shares fascinating insights on the science of nature's benefits and the importance of rituals in enhancing mindfulness. He discusses unique collaborations, including one with Matthew McConaughey, and the nuances of scaling a nature-focused business globally while maintaining authenticity. Prepare to be inspired to switch off and recharge!
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Burning The Corporate Uniform
- Cameron remembers his suits as symbols of corporate shackles and small rebellions like rolling sleeves.
- Quitting and rejecting that uniform signalled leaving the nine-to-five conformity behind.
Design Nature For Regular Use
- Unyoked's mission is to help people get to nature more often by combining science and deliberate design.
- They place minimalist off-grid cabins within 1–2 hours of cities to make nature accessible and habitual.
Validate Practical Customer Limits
- Ask potential customers simple behaviour questions like how far they'd drive on a Wednesday night.
- Use their answers to set service radius and product positioning (Unyoked found a 1–3 hour sweet spot).