Agency #101 - The Pain That Built My Empire | Sally Obermeder
10 snips
Dec 5, 2025 
Sally Obermeder, co-founder of SWIISH and renowned Australian media personality, shares her inspiring journey from banking to building a wellness brand after overcoming aggressive breast cancer. She emphasizes the power of vulnerability in storytelling and how authenticity fosters trust with her community. Discussing the challenges of entrepreneurship, she highlights the importance of focusing on core values, educating consumers over hard selling, and the need for genuine connections in business. Sally's story exemplifies turning adversity into purpose-driven success.
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Cancer Diagnosis Before Birth
- Sally found out she had stage-three aggressive breast cancer the day before her daughter was born and faced immediate, brutal treatment decisions.
- The experience sharpened her urgency to live fully and later seeded the idea for SWIISH as she sought health and purpose.
Quitting To Chase TV At 30
- Sally quit a stable banking career at age 30 after Marcus told her, "you never want to die wondering."
- She sold their house, trained clients at dawn, and pursued TV work unpaid until she broke in.
Stay In The Line And Practice
- Stay in the line: keep doing the work even if progress is slow and unpaid.
- Use practice and persistence so you can perform when opportunity finally arrives.
