#101 - The Pain That Built My Empire | Sally Obermeder

Sally Obermeder is the cofounder of SWIISH and one of Australia’s most recognisable media personalities, known for building an engaged community through honesty, warmth and deeply human storytelling. From her early broadcasting career to leading a wellness brand with national reach, Sally has consistently prioritised authenticity and connection. In this episode, she reflects on the lessons learned through adversity, the realities of building a purpose-driven business, and the values that continue to guide her evolution as a founder and creator.

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(00:00) Introduction(04:18) Finding Purpose Through Adversity(08:55) The Power of Vulnerability in Media(13:42) Building Trust Through Storytelling(18:56) A New Vision for Community and Connection(23:41) The Realities Behind Public Success(29:02) Reframing Identity and Reinvention(34:53) The Birth of a Brand With Purpose(40:27) Building a Business While Raising a Family(46:18) The Lessons Entrepreneurship Teaches You(53:44) Redefining Success and Fulfilment(01:00:32) The Future of SWIISH and Personal Evolution